Philadelphia-based motorcycle gear retailer Revzilla is reportedly on the verge of being acquired by Cycle Gear, a national chain based in California, for a value between $400-500 million.
According to Reuters, the deal will be announced in the coming days and represents a push by Cycle Gear to expand its online business with Revzilla’s expertise.
Launched in 2007, Revzilla established a strong foothold online through its YouTube channel and knowledge in harnessing e-commerce to drive sales. With more than 182,000 subscribers and 60 million views on its product reviews and motorcycling videos, Revzilla’s YouTube presence would boost Cycle Gear’s brick-and-mortar foundation.
Cycle Gear, which has more than 100 stores in 34 states, was acquired by J.W. Childs from private equity firm Harvest Partners in January 2015.
On Revzilla’s e-commerce platform, the company offers apparel, gear and parts for dirt bikes, ATVs, sport bikes, and street bikes.
If the deal is completed, it’s not clear what future role Revzilla executives will have with Cycle Gear.