The Traditional Wind Down Period

Bottoming Out August and September traditionally mark the bottom of the wholesale market as dealers wind down their selling season and new models are introduced. This year is right on track with the norm as Average Wholesale Prices (AWP) fell once again in August from the prior three-month average. Cruisers fell ~6% from the prior

Strong Growth Reported in ATV/UTV Segment

Our latest survey of powersports dealers indicates that the off-road vehicle market saw strong UTV and ATV growth in the end of July, although the rest of the month saw lackluster demand, it appears the demand has carried over into August. Indeed, dealers noted that aggressive pricing is the primary driver of new unit sales

Shifting Gears: Printing All The News That Fits (Sep.)

After 15 years Vance & Hines VP John Potts has shifted gears. “It has been a great ride, but it is time to change my road,” said Potts. “It has been an incredible life experience working with the team at Vance & Hines. From Japan to Australia, this is truly one of the best brands

Gearing Up: MIC Offering Online Training Courses

We got a call from the MIC about our coverage of Textile Street Apparel this month. They told us that they will be offering free Gear Up University online courses that will teach you how quality motorcycling gear can not only save a life but enhance your customers’ riding experiences so they can ride through