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Driven Powersports

One of Higbee’s dreams was to combine the three operations under one roof where people could shop for powersports and marine products at one location.

Racers Prepare for 6 Days of Endurance

The International Six Days Enduro is the oldest off-road motorcycle race in the world, enticing riders and enthusiasts alike for over a century.

OEM Update: Maverick Sport Press Ride and Club BRP Reveal Niche Vehicles

When we jumped in the 1000R with 100 hp at our disposal, we were smiling ear-to-ear upon mashing the go pedal.

Apparel Pro: Boots

When it comes to footwear, your customers probably make a “must have” list that needs to be checked off before they make a purchase and that list should probably cover looks, comfort and protection.

Motorcycling/ATVing Recognized Among Fastest-Growing Outdoor Recreation Activities by Government Statistics

MIC joined the Outdoor Recreation Roundtable welcoming the final report on government statistics recognizing the outdoor recreation industry as a significant contributor to the U.S. economy.

BRP Unveils 1st Dedicated Fishing PWC

The 2019 Sea-Doo FISH PRO is the first and only true personal watercraft built specifically from the factory for fishing.