Dealer Demo Rides at AIMExpo Outdoors! Added to the Dealer Experience in Orlando

Featured products from Suzuki, Yamaha, KYMCO and Massimo Motors were ready and waiting for demo rides from dealers at the AIMExpo Outdoors! area. The dealers hit the course and tested out new products in the custom riding areas.

Made In America, Sold Around The Corner

While big box stores and online retailers continue to bite the biggest chunk out of the retail market, there’s a growing movement towards buying local, which is great news for independent retailers like you.

Focusing On F&I To Boost Sales

More emphasis is being placed on the F&I department, which is contributing to dealers’ gross profits.

ATVs and Utilities Segments Up, Off-Roads Lead Decline

For September, prices in most segments we cover in the motorcycle and powersports market are down in a rather dramatic fashion.

Provide Service Specifications To Your Techs

1. Veteran technicians have the knowledge and experience to perform the operations of day-to-day service jobs in their sleep. If you give a good tech a list of service items and a vehicle he has never seen before, he will be able to work out how to perform the procedures on his own. However, without

Getting the Band Together: The Entwistle Effect

Your dealership is like a rock band. Think about this: You need to have the right musicians to make great music (or what I like to call “classic rock”). In addition to writing and recording memorable songs that stand the test of time, there are two primary factors that determine a band’s success: ability and

How To Use LinkedIn To Grow Your Business

LinkedIn is better than any other platform for networking. It connects you to more than 50 million affluent, ambitious and influential professionals, and since the relationships within LinkedIn are built upon trusted connections, the likelihood of generating leads from your connections is high.

Six Simple Things That Are Worth Money In Your Pocket

Keeping in mind that F&I is a sales job, your customer is ultimately your most valuable asset. Here are six small things you can do to close more deals.

Speed Up Your Techs, Spend Money In The Service Department

The more you speed up your highest cost employees, the more revenue they can generate and therefore more profit.

Kawasaki Unveils More Powerful, More Feature-Rich Ultras

While rumors of the brand’s departure from the market were indeed off the mark, so too were the hints of something radically new for 2014. Instead, Kawasaki chose to once again build on its proven strengths, bringing back both the existing STX-15F and Ultra LX, and tweaking the rest of the Ultra line both in terms of horsepower and amenities.

Destination Dealership: Temecula Motorsports

This dealership combats its spread-out customer population by implementing some innovative business ideas.

Cardo Systems: Paving The Way For The Motorcycle Bluetooth Market

While it’s safe to say that Cardo Systems Inc. is an industry leader in the motorcycle Bluetooth communications market, the company wasn’t always interested in motorcycles. Established in 2001, Cardo originally focused on the personal communications business. “In 2005, we saw a need for personal headsets for motorcyclists, and in 2006 we released some of