Bury The Cat Slowly

Sometimes it’s easy to miss the details that make reaching your goals worth while.

Prized Promos

To generate new and different promotional ideas, first list the goals you want to accomplish.

What Do I Need To Do To Put You In This Van Today?

The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.

The Sit On

Use the “Sit On” to get the customer emotionally involved and experiencing feelings of ownership.

Three Thieves

Own your sales process. Believe in your sales process.

Clubbing Baby Seals!

Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.