(I Can’t Get No) Satisfaction

The Rolling Stones first sang “Satisfaction” 50 years ago, but judging by the latest Pied Piper dealership benchmarking study, it looks like a number of potential powersports shoppers can’t get no satisfaction from some of your dealerships today.

Gear Up – A Way Of Life

[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time

9 Tips to Get Your Customers Ready for the Commute

It’s that time of the year where two-wheeled transportation becomes a more viable option for many commuters.

Missing Something From Your Retail Experience?

When you work in an industry that caters to just 3 percent of the American public, phrases like “customer retention” and “customer relationship management” aren’t just idle business chit-chat.

Shifting Gears: May 2015

Digital media guy shifts gears: Justin Dawes has left MotorcycleUSA.com.

Top of the Class: 2016 Yamaha Wolverine R-Spec

Last month, Yamaha hosted a Wolverine R-Spec press ride for invited media at the Disneyland of OHV riding trails – Brimstone Recreation area in Huntsville, Tenn.

Who’s Got a MAP?

I recently wrote about how many aftermarket distributors that are selling to us are also selling direct to our customers at a discount

April Wholesale Pricing In Review

Average Wholesale Pricing in April was up over the prior three months, especially for off-road product categories.

Killing It With Kindness

When you were learning to drive, your dad probably told you not to rev the snot out of his car. OK, his car – his rules.

ATV/UTV/SxS Segment Continues to Evolve

For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.

Parts for Scooters: Fast-Growing Start-Up is a Big Player in a Small Market

For dealers who have any involvement in the scooter market, Parts for Scooters is a well-known name.

Survey Says: Powersports Techs in Demand

Although some of you may tend to think of TV game shows when you hear the term “survey says,” MPN’s annual Powersports Industry Profile speaks volumes.