The Rolling Stones first sang “Satisfaction” 50 years ago, but judging by the latest Pied Piper dealership benchmarking study, it looks like a number of potential powersports shoppers can’t get no satisfaction from some of your dealerships today.
[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time
It’s that time of the year where two-wheeled transportation becomes a more viable option for many commuters.
When you work in an industry that caters to just 3 percent of the American public, phrases like “customer retention” and “customer relationship management” aren’t just idle business chit-chat.
Last month, Yamaha hosted a Wolverine R-Spec press ride for invited media at the Disneyland of OHV riding trails – Brimstone Recreation area in Huntsville, Tenn.
I recently wrote about how many aftermarket distributors that are selling to us are also selling direct to our customers at a discount
Average Wholesale Pricing in April was up over the prior three months, especially for off-road product categories.
When you were learning to drive, your dad probably told you not to rev the snot out of his car. OK, his car – his rules.
For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.
For dealers who have any involvement in the scooter market, Parts for Scooters is a well-known name.
Although some of you may tend to think of TV game shows when you hear the term “survey says,” MPN’s annual Powersports Industry Profile speaks volumes.