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Measure Everything

The Secret to Sales Process Success

Evaluating Customer Service

How to meet, then exceed, customer expectations.

Take Your Spring Dealership Promotions to the Next Level

Online dealership marketing ideas for the new riding season.

Selling Insurance at Your Motorcycle Dealership

Take on the ‘I’ in F&I: Don’t Leave Insurance Dollars on the Ground

Make the Most of Your Pre-Owned Motorcycle Profit Center

Establishing pre-owned motorcycle sales.

Powersports Newsline

Big Dog No More, Indian’s New Home, Pied Piper Results

Motorcycle Suspension Service Best Practices

A leaky fork seal is more than just an eyesore. A loss of fork oil will at best degrade the damping performance and cause a failed inspection. At worst, the fork oil can coat the front brake disc and tire, leading to an unsafe motorcycle.

Why They Buy: Harley-Davidson Custom Sportster 1200

SueAnn Niland of Stevens Point, Wis., discusses her purchase from Wausau Harley-Davidson in Wausau, Wis.

Tapping into the Vintage Motorcycle Market

Vintage motorcycle sales could be your next profit center.

Top Powersports Suspension Products for 2011

This roundup of products will help you and your customers upgrade and repair their shocks for a lifetime of smooth riding.

Pre-Owned Powerhouse

Wisconsin Dealer Thrives With Pre-Owned Focus

2011’s Top Powersports Cleaners and Chemicals

Add a little shine to your bottom line with this
collection of today’s top cleaners and chemicals. Use these products to bump up your average ticket and find your favorites to keep all of your inventory shining like new.