Dealer Expo Download

Innovations in Technology and Data Ruled the Show Floor

Are You Selling F&I From Your Service Drive?

Cross Selling Culture at the Service Counter

Unsavory Business Solutions

Measure Integrity, Quality and ROI to Steer Clear of
Bad Consultants

Create Customer Engagement

New Thoughts on Customer Service

Inside the Mind of a Social Media Networker

Tap into this Growing Segment

December 2010 Year-End Data

This month, we look at December’s data and how it compares with 2009 for this group. While the 23.5 percent total store gross profit margin in Chart 1 looks slightly anemic from the benchmark of 25 percent, the margin change from last year is 4.3 percent. This is huge! It is certainly another positive indicator.

2011 Motorcycle Rain Gear Guide

The riding season is upon us, and as riders
prep their bikes for the long season to come,
be sure they’ve got the gear they need to stay dry
and comfortable when nasty weather hits. From
lightweight budget options to fully featured waterproof
jackets, there’s a wide range of options to satisfy your full range of customers.

Common Braking Service Checks

Tire changes and brake work are the bread and butter of many service departments. This month, we’ll focus on brake tech tips to ensure your technicians are providing a safe and complete brake service taking advantage of upselling opportunities.. The photos featured are examples from the Cyclepedia.com Harley-Davidson Sportster online service manual. Tip 1: Fluid

Scooters Go Green

Boston Scooter Shop Banks on Strong Customer Service

Why They Buy: 2011 Harley-Davidson Road Glide Ultra

Lee Lora from Medina, Ohio, talks about why he bought his 2011 Harley-Davidson Road Glide Ultra from Carlton Harley-Davidson in Mantua, Ohio.

Online Powersports Auction Primer

How Your Dealership Can Get the Most Out of Online Powersports Auctions

Stopping Power

The Best in Brakes, Chains and Sprockets for 2011