Values See Seasonal Mid-Summer Dip

As we headed into July auctions, every segment went down versus June. This is normal for the time of year as the riding season is in full swing. Dealers are past the prime retail selling season and are beginning to let inventory levels drop.

Sales Aikido

The Power of Belief

The 80/20 Rule: Made To Be Broken

The 80/20 Rule (also known as the Pareto principle) asserts that about 80 percent of your business should come from 20 percent of your clients. Observationally, it would appear that the 80/20 rule is applicable in the finance and insurance office, but that isn’t necessarily a good thing.    Let’s look at a few ways

Sea-Doo, Yamaha Increase Racing Profile

With the recent high-profile signings of legendary racers Chris MacClugage and Dustin Farthing, Sea-Doo and Yamaha appear to be taking a greater interest in personal watercraft racing as, once again, a means to move product. But are the moves indicative of an increased presence on the racing front, or just business as usual? And either

Destination Dealership: Rexburg Motor Sports

Rexburg Motor Sports is a multi-brand dealership offering Kawasaki, Suzuki, Polaris, Yamaha, Honda, Arctic Cat and CanAm. They are located in a new 50,000 square foot facility just off Highway 20 in Rexburg, Idaho. I

Inside Tucker Rocky

Tucker Rocky’s vice president of product development Brian Berney has the chops to take his bright ideas from the back of the napkin to the shelves in your dealership.

Girl Power Fuels Custom Paint Shop

The three-woman team at Customized Creations is lead by founder Rowan Glaser who got her first taste of freedom when she inherited her grandfather’s street legal Kawasaki 100 in 1978.

May 2012 Overall Dealership Status Report

This month, we’ll compare May 2012 total dealership data from one of our metric dealer’s 20-groups against the National Norm numbers (overall averages for all our metric 20-groups) and the average of the Top 5 performing dealers in each category.   In Chart 1 we see that the group’s average dealership revenue stream through May

The Three Cs of Service Writing

Maintain a consistent, customer service oriented, clear relationship with customers

Engage Your Followers With Facebook Campaigns

The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just have a bunch of fans following you but not really paying attention