Strategies to Fight ‘Online Shoplifters’ and Win

Engaging those who want to try, not buy, your merchandise.

Six Dealership Marketing Investments Worth Making

Make sure your hard earned marketing dollars are delivering ROI.

The F&I Interview: An Important but Often-Overlooked Sales Step

The F&I interview allows the F&I manager to apply the greet and discovery tools to prepare the F&I menu presentation for the customer and get ready to sell them a product.

Seasonality and High Gas Prices Send Values Upward

Powersports products have benefited from the climb of fuel prices in the past when gas topped $4 per gallon, and we see that happening again within the powersports market and have made the necessary value adjustments to reflect that this month.

Optimize Your Dealership’s Parts, Clothing & Accessories Department Operations

When operated properly, the profit from this department can absorb the majority of the overhead for the entire dealership.

Troubleshoot Side-By-Side and ATV CV Boot Failure

By replacing the CV joint boot at the first opportunity, the owner can avoid the expense of having to replace the axle or creating a dangerous handling machine.

Why They Buy: Kawasaki Ninja ER-6F 650cc

Each month, MPN profiles a customer who recently bought a new powersports unit. We explore what motivates riders to select specific units, P&A and most importantly their dealership of choice.

A Look Inside the PowerSport Institute

PSI is solely dedicated to providing students with hands-on tech training for today’s most advanced motorcycles, ATVs, personal watercraft, snowmobiles and other powersport vehicles.

Cherokee County Cycles, Andrews, N.C.

Nestled among the Snowbird Mountains along beautiful Route 74, CCC is a magnet for passing riders.

2011 Powersports Industry Legislation Update

A rundown of hot-button political issues facing the powersports industry: youth lead ban, off-road access, motorcycle-only checkpoints and helmet laws.

2011’s Top DOT Open-Faced Lids

13 unique open-faced helmet styles for 2011.