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Sales Manager Makeover

Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.

Service Department Numbers

This column explores service department dealer data and benchmarks.

Value Education Over Legislation … My Head My Choice

Dean promotes rider education without government involvement, and Chad believes in pro-choice for helmets, but agrees with stressing rider education.

Old Or Out Of Shape?

As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.

Not Quite Perfect

What can your dealership do to thrive and survive in a challenging market?