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Off-Road Maintenance

Take the time to educate your customers with what’s involved in properly servicing and maintaining their off-road machines. Being transparent with them will build trust, help to avoid misunderstandings and could score you some additional work.

Zero Motorcycles: Electricity Creating Excitement

If you feel the electricity in the air, so do many motorcycle manufacturers.

Shop Talk: Do I Have To Work For It?

When you get into a dealership, provide solutions for all the issues, the one question dealers and managers continue to ask, “Do I have to work for it?”

Off-Road Selling: There’s Plenty of Dirt to Dig in Off-Road Markets

According to the latest stats from MIC, the off-road segment is hot, which leads us to believe there are plenty of opportunities for dealers willing to play in the dirt.

Apparel Pro: Off-Road Helmets

One of the biggest improvements to helmets in recent years is the Multi-directional Impact Protection System (MIPS).

Market Survey Analysis Shows Improvement in UTV Sector

Despite the uncertainties that continue to loom over the industry as a whole — namely, tariffs in 2019 and rising interest rates, among other macroeconomic concerns — dealer sentiment remained positive.

Electric Vehicles Make Surge in Powersports Market

As the movement towards going green continues to pick up speed, so do the vehicles you see on the road.