Shifting Gears

Printing All The News That Fits

NPA Pre-Owned Monthly Recap December in Review

With 2013 in the rearview mirror, we can see that it was a year of mild contrasts inthe pre-owned wholesale market. Almost all product categories followed a normal seasonal wholesale price curve, yet several categories exhibited lower average wholesale pricing than 2012. ATV values were fairly consistent compared to 2012, while sport bikes had a

Separating the Best From the Rest

At the end of every year, I like to look back and see what went well for our dealers and what didn’t go so well. This year, I noticed a definite trend in the F&I PVS (Per Vehicle Sold). Most dealers’ numbers were, on average, flat or a little bit up. When I separated the

RCU For You

What Can Dealers Learn From The Greatest Of All Time

What Makes Them Click?

How to Write a Persuasive Email That Gets Results

Yamaha Unveils Industry-First PWC Buyback, Lease Programs

Yamaha continues to explore new avenues to promote personal watercraft ownership. Last year, the brand introduced the industry’s first certified pre-owned (CPO) program, which allowed consumers the opportunity to buy a pre-owned PWC with the peace-of-mind that comes with a full factory warranty. In late December 2013, the company was at it again, unveiling two

Do You YouTube?

The power of YouTube as a primary social channel should not be underestimated. Videos serve to boost your website’s organic search ranking, build your dealership brand and sell more bikes — which is enough reason to dive in. Getting Started The best aspect of YouTube is you don’t need to invest thousands of dollars on

Vetesniks Power Sports

Steady Growth of a Powersports Powerhouse of the Upper Midwest

December 2013 Year End Dealer Data Report

All-in-all, 2013 was a decent year. You can see from Chart 1 that total store sales were up, as was Net Operating Profit (NOP) – albeit slightly. Overall store margins slipped a small amount for the group and the Top 5, but increased slightly for the National Norm (NN) dealers.  The Top 5 continue to

A Golden State, Italian Opening, Motorcycle Show and Turning 40

January was a busy month for us and for many of you as well. The AMA Supercross season kicked off in Anaheim while winter set in for most of us back East. But we did get to spend part of the time in sunny California, visiting with some of you in the industry. Seeing you

The Real Winners at the Anaheim Supercross

Thanks to the kindness of a neighbor, a sick little boy and his family enjoyed a day at the second round of Anaheim Supercross as the special guests of the GOAT (Greatest Of All Time) Ricky Carmichael, Carey Hart and the entire RCH Racing team.