2011 Year-End Recap

Dealership Performance Trending Upward

New Year Marks Uptick in Powersports Vehicle Values

After the last several months of negative news for most of the segments we cover in the Motorcycle and Powersports guide, things are finally taking a positive turn.

Understanding Google+

How to utilize the new service for your powersports dealership.

Mark’s Pillars of Business Success

Part 3: Develop Talent, Master Marketing and Manage Better: While most motorcycle dealerships across the country are enjoying a well-deserved breather, now is the time to get busy. Your success in the season depends on what you do right now.

The Disclosure Close

Properly Timed Disclosures Create Natural Menu Presentations

Personal Watercraft’s Vanishing Horsepower Numbers

Horsepower numbers may not have meant that much anyway. The trick is how to educate the consumer to this new reality.

Arlin Fatland’s 2 Wheelers in Denver, Colo.

Longevity is only half the story. 2 Wheelers has been at the same location for over 40 years, weathering neighborhood changes, economic ups and downs, and motorcycling’s boom times and downturns.

The Helmet Fitment Five

Quick Tips from Helmet Fitment Pro &
Dealership Superstar Winner Brianna Rauenzahn

2012’s Top Street Helmets

A roundup of the best street helmets for 2012. We cover over a dozen brands, with offerings ranging from wallet-friendly to top-of-the-line splurges.

4×4 Differential Service

A typical 4×4 would be lucky to have the differential and final drive gear oil changed after being drowned in mud and water. For the best results, the differentials and final drive gear assemblies need to be taken apart to be cleaned and inspected.

Street Tire Primer

These treads will turn your customers’ heads with performance, looks and versatility to spare.

Must-Stock SxS Add-Ons

Make sure these key accessories are on your shelves this season.