Catching Up with the GOAT

To people outside of the motorcycle industry, when you tell them you’re going to talk to the GOAT, you tend to get a quizzical look. The GOAT in this case is the Greatest Of All Time Ricky Carmichael. We got the chance to interview him when he was in the area visiting our friends at Cometic Gaskets.

Destination Dealership: Motozilli Grand Opening

After camping out in the basement office for a while, Jim got the crazy idea to turn the storage area into a museum, which he affectionately calls “Motozilli.” It all started when he let some customers and friends store their bikes for free, but it soon moved to the next level.

Apparel Pro: The Best Of 2017

In this month’s column we highlight some of the segments covered over the past year. From commuter gear to full-face helmets, Alisa gives sound advice on selling and the technical aspects of all the gear your customers use.

OEM Update: Caterpillar UTV

Caterpillar has taken the wraps off its first-ever Cat utility vehicles – the gasoline-powered Cat CUV82 and diesel-powered CUV102D – at the company’s high-tech proving grounds in Peoria, IL, that featured two indoor arenas for demonstrations and testing.

Mahindra Opens New Facility in Michigan

The new facility will produce an off-highway vehicle that will extend Mahindra’s current position in this growing segment. The company gave the media a teaser of the new vehicle that was covered up with a tarp as they unveiled the brand name, which will be called ROXOR.