Tech Tips: Brake Check

Check out these brake tech tips to make sure your technicians are doing everything they can for the customer and providing opportunities to upsell important service extras.

AIMExpo Presented by Nationwide Returns to Columbus in 2019

New this year, AIMExpo will highlight the exciting and diverse lifestyles represented by the modern industry that highlight the culture and experiences of riders that affect buying decisions.

Apparel Pro: Racing Suits

The investment into technology to improve protective gear is advancing as fast as computers and cell phones and is a vital aspect of any racer’s preparation.

Shop Talk: Average Is Expensive

The average expectation from dealers has been steadily decreasing. While I can’t put my finger on specific reasons, I have some theories and ultimately, some concerns for the future.

HJC German Grand Prix & Dealer Meeting

With more than one million new bike registrations of 50cc and larger throughout Europe, the market is vital to helmet manufacturers such as HJC.

Ready to Race: KTM Speeds Ahead

KTMs are hugely popular in the adventure bike segment, a growing part of the motorcycle market. The brand has been selling well in the off-road and dual sport markets for years, and the new 790 street machine has debuted to very positive reviews.

Why Your Dealership Should Focus on Building Better Vendor Relationships

Suppliers are critical to profits in the powersports market; many of them are very much at the heart of our dealership’s processes and activities.

Going Social: Increase Profits with Social Media Marketing

In the world of the Amazon Effect and instant gratification, how powersports dealers reach customers has become more complex, but it isn’t rocket science.

How Dealers Use Service Contracts to Strengthen Customer Relationships

As the technology on recreational vehicles grows more complex, components become more complicated to fix. When customers buy a new vehicle, they may not anticipate the high cost of maintenance and repair.

Destination Dealership: Influence from the Track Leads Customers to Spyke’s KTM

“As we expanded, we really focused on what I would want as a racer or the way I felt racers needed to be treated.”