MV Agusta Relaunches in North America
The motorcycle Gods are smiling on MV Agusta – and its U.S. subsidiary, MV Agusta USA. MV rose to prominence in the ’50s and ’60s grand prix motorcycle racing era on the back of such legends as Giacomo Agostini, John Surtees and Mike Hailwood. Hoping to recapture some its heritage after tough financial times, the
Auction Action: Pre-Owned Heats Up
As Bob Dylan noted, the times they are a changin’ – and if you aren’t tuned into the pre-owned market, you could be left singing the blues! According to the Motorcycle Industry Council (MIC), new unit sales were off -2.7% for motorcycles and -4.7% for ATVs in 2016. As a direct consequence, the pre-owned space
Stronger Demand Drives AWP Up In March
Pre-Owned Is Heating Up Dealers around the country are reporting strong consumer demand for pre-owned vehicles. Average Wholesale Pricing (AWP) for March is up as a result, with notable price increases in almost every product category. Domestic Cruisers saw the biggest increase, up 11% over the prior three-month average, reversing last year’s softness as dealers
For This Product, Please Go See Your Local Dealer!
I recently read several well-known motorcycle enthusiast magazines, one right after another when I noticed something that kept jumping out and slapping me in the face. All of the magazines reviewed several accessories or clothing. They did a great job of investigating the products and informing the reader about the advantages and foibles. I also
OEM Report Cards
First Quarter Results Last month we sent out a survey to a random sample of readers to help gauge the performance of manufacturers for the first three months of the year. We wanted to know whether a recent USA Today article that stated sales were up was in fact true. Below are the unvarnished results.
