Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Dr. Nikki teaches how to build value by providing the customer with key features and benefits.