Tomorrow May Rain, So Today I’ll Follow The Sun

Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.

The Brother-In-Law Syndrome II

Why being right isn’t enough… and why Machiavelli wasn’t all bad.


What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.

A Failure To Communicate

Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.

Sales Department Presentation/Demonstration

Dr. Nikki teaches how to build value by providing the customer with key features and benefits.