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Baxter Cycle

Baxter Cycle is unique. Most motorcycle-oriented businesses either concentrate on new parts and sales or vintage parts and service. Baxter does both.

Auctions, Yup!

While dealers can choose which auction works best for their situation and location, some attend multiple live auctions during the year to keep up with demands for pre-owned. Dealers may also attend the closest live auction but buy from several locations online.

Can Ya Dig It? Lessons Learned & Marge Simpson

In a letter to his mother, Rick Fairless, owner of Strokers Dallas, Strokers Ice House & Punch Wally Garage, as well as a few other businesses, discusses topics that are on his mind in this month’s “Can Ya Dig It” column?

Apparel Pro: Transition, Over-Glasses and Anti-fog Eyewear

Regardless of whether it is goggles, helmets or padded sunglasses, visibility is key, and any properties they have to reduce eye strain or low-visibility conditions is a boon.

Tech Tips: Starter System Troubleshooting

Electric starting systems are now found on almost all powersports vehicles. All electric starting systems have two separate circuits: one for low current, and one for high current. Both circuits are connected to the battery.

Shop Talk: Superstar?

Some of you may have a “superstar” selling for you. But, are they really? Can they perform month after month? Most importantly, a quality of world class athletes, do they make the team better by being part of it?

Tucker Show 2020

The Tucker Show, held in Fort Worth, TX, on Jan. 21-23, brought together dealers, vendors and media personnel under one roof for three days of product presentations, educational training seminars and networking.

Celebrity Status: Improving the Customer Experience & Follow-Up

In order to improve their customer outreach, Harley-Davidson of Glendale took steps to improve their customer service, starting behind the scenes with their management and sales team by adding new technology, specifically PSXDigital’s AI-powered customer experience management platform.

OEM Update: Indian On a Roll

The 2020 Challenger is the second new motorcycle unveiled by Indian in less than a year. This past spring, Indian announced the FTR 1200, a street legal version of Indian’s competition flattening FTR750 racer.

Shop Talk: You Say You Want a Resolution

How do you keep your dealership on track for the year you want to have, even though none of us can really predict what kind of year is ahead?

Zeigler Motorsports

It seemed fitting to speak with a dealer whose goal was to turn their dealership into a “destination” and as many dealers know, it all circles back to the experience.

Tech Tips: Transmission Shafts

Transmission shafts might not be something your shop sees every day but at some point, a vehicle will show up with problems related to the transmission. With a few basic principles and organization, they can be straightforward to service.