Royal Enfield: Opportunity Knocks Twice with New Twins
Emphasizing their history and their attempt to recreate it, Royal Enfield was inspired by their over 117-year heritage, focusing specifically on the motorcycles and café racers of the 1950-60s and the characteristics that made those bikes so popular.
F&I Shop Talk: Turning a Profit Isn’t a Crime… Perhaps
I’ve learned in dealing with powersport dealers that they resent being compared to auto dealers. I could respect that. Until this past trip. I’ll change the names and locations but leave the details intact.
Driven Powersports
One of Higbee’s dreams was to combine the three operations under one roof where people could shop for powersports and marine products at one location.
Racers Prepare for 6 Days of Endurance
The International Six Days Enduro is the oldest off-road motorcycle race in the world, enticing riders and enthusiasts alike for over a century.
OEM Update: Maverick Sport Press Ride and Club BRP Reveal Niche Vehicles
When we jumped in the 1000R with 100 hp at our disposal, we were smiling ear-to-ear upon mashing the go pedal.
Apparel Pro: Boots
When it comes to footwear, your customers probably make a “must have” list that needs to be checked off before they make a purchase and that list should probably cover looks, comfort and protection.
Motorcycling/ATVing Recognized Among Fastest-Growing Outdoor Recreation Activities by Government Statistics
MIC joined the Outdoor Recreation Roundtable welcoming the final report on government statistics recognizing the outdoor recreation industry as a significant contributor to the U.S. economy.
Charging Up Battery Sales
While the automotive industry has simplified the process of purchasing batteries, the powersports industry is slowly catching on to factory-activated units that are ready to go as soon as they arrive on your shelf.
Performance Air Filters and Intake Systems
There is always an endless supply of so-called “performance parts” out there, and in many cases, to see a benefit, you must make additional modifications or drive or ride on an extreme level.
Apparel Pro: Snow Apparel
Your customers might prefer one-piece suits for snowmobiling; everything stays in place and there’s no extra material flopping around in the wind.
Changing Climate Propels Great Lakes Powersports Dealership
Geographically located in the heart of the snowiest city in the United States and about two miles from Pennsylvania’s most visited state park, Aleks Powersports has embraced the four-season climate in Erie, PA, to help their dealership thrive.
BRP Unveils 1st Dedicated Fishing PWC
The 2019 Sea-Doo FISH PRO is the first and only true personal watercraft built specifically from the factory for fishing.
