Gearing Up For Adventure
Expert tips for outfitting your customers [dropcap]O[/dropcap]ver the next six months, I will be leading motorcycle groups in Mongolia, Namibia, Botswana, South Africa, and Argentina. Being a guide for group motorcycle travel means plenty of riding in plenty of fantastic places, and in turn means plenty of riding on different roads, terrain and weather. Choosing
The Magic Booth
What makes a tradeshow booth standout? [dropcap]Y[/dropcap]ou have a great booth location at AIMExpo, so all you do now is show up in Orlando in October and, like magic, the rest is done. NOT QUITE. Have you ever wondered why two 10 x 20 booths next to each other can be so different? One is
Motorcycle Industry Issues: Vote, Join the Cause and Be Engaged!
Top Issues Affecting Powersports Dealers and What You Can Do About It [dropcap]B[/dropcap]eing an election year, most of the headlines in recent months have been aimed toward the two presidential nominees. While we are free to vote for whomever we wish, why not look at the 2016 election from a perspective that makes sense for
Apparel Pro: Touring Gear
[dropcap]I[/dropcap]f you’ve read my column for the last couple of years, you probably know that I am a big fan of long distance motorcycle travel to exotic places. To me this means traveling in motorcycle apparel that fits well, is protective yet comfortable enough to ride in all day long and can accommodate a wide
Lackluster Traffic, Sales Trends Continue in June
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicate that the ORV retail sales environment improved modestly in the month of June, but remained challenged. Indeed, our measure of demand for both traditional ATVs and SxS vehicles was weak during the month. The negative themes that have plagued the industry since the latter half of 2015 continued
July Average Wholesale Pricing in Review
Although pricing felt stable from June to July, Average Wholesale Price (AWP) fell in July across the board in powersports. Domestic Cruisers and Sport bikes experienced the largest decline, while other street and off-road categories were more modest. Compared to the prior three months, Sport bikes and Domestic Cruisers declined 11% and 14% respectively, Metric
Shifting Gears: Printing All The News That Fits
Charging ahead! AMA Hall of Famer and former VP of global marketing for Zero Motorcycles, industry veteran Scot Harden is now chief marketing officer for GasGas Motorcycles and Torrot electric products. Harden reports to Torrot CEO/Founder Ivan Contreras and is responsible for all North American sales and marketing efforts, including dealer development for GasGas enduro
Bob the Dealer
Still Going Strong After All These Years [dropcap]I[/dropcap] do some terrible things on the internet, such as look at Craigslist for cars and motorcycles when I’m bored. The other day I was looking at late model motorcycles from dealers in the area when I saw a little scooter that caught my eye. To make a
On The Clock!
On May 18, 2016, the Obama administration and the Department of Labor announced new regulations that will increase the salary threshold for OT pay.
Weather Improves But Sales Slow in May
According to our latest research in the Off-Road Vehicles market, the slowdown that dealers reported in April magnified last month as survey respondents noted that the weakness accelerated.
Apparel Pro: Commuter Gear
Motorcycle clothing is becoming the trendy chic apparel to wear in urban settings.
Jerry Greer’s Engineering
Even with the friendliest service, the most reliable mechanical work and the quickest turnaround, competition is stiff and consumers can be picky.
