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How To Cure Empty Online Cart Syndrome

The tips to make sure you’re welcoming online buyers

Selling Between the Lines

Before reading on, stop and ask yourself, “What do I sell?” When I ask this question to a group of finance managers or other dealership staff members, I get a variety of answers.    “We sell motorcycles,” I hear. Or, “I sell financing,” or, “I sell warranties and insurance.” These are all correct on the surface

The ‘Mysterious’ Little Black Box

Computer, Igniter, CDI, ICM, ECU, and ECM are all names for the black boxes that are the brains behind modern engines. Depending on the type, they control ignition, fuel injection, ABS, display meter or a combination of all. They are very important and often very expensive. Unfortunately, they often unnecessarily take the blame for mysterious

32nd Laughlin River Run

What Bike Week in Daytona is for many East Coast bikers, the Laughlin River Run has become for riders in Southern California, Arizona and Nevada. From April 23-27 arguably the largest motorcycle event on the West Coast kicked off the riding season for 2014. Since it had been a few years since the last time

It’s Electrifying!

There’s a lot to be “amped” about in this issue if you ask me. First, Contributor Eric Anderson talks about DBS, which isn’t a new television station, but rather it stands for Dead Battery Syndrome. It’s real, and chances are your customers have been short-circuited by it more than once.    Then we get into

Some Non-Traditional Seasonal Movements

Some of the movements within the motorcycle and powersports market during May have varied from the more traditional seasonal changes. The powersports market heading into June is showing mixed levels of change. Six of the 10 segment categories we break the market into showed increases during the month of May.

Shifting Gears

Printing All The News That Fits

NPA Pre-Owned Monthly Recap: Spring In Full Swing

With all but one powersports vehicle category on the rise in March it’s clear that spring is here, buyer confidence is up and retail customers are gearing up for the riding season. On-highway categories saw a small but noticeable increase in Average Wholesale Pricing (AWP) in March as compared to the prior three months –

UTV and ATV Brands By The Numbers

Face it, given the economic downturn of recent years, selling ATVs and UTVs has been a hard way to make an easy living. However, being objective and rational, it looks like the market is making a comeback.

Mojotown Motorcycle Gear

A shop designed by an enthusiast for enthusiasts

Impossible to Ignore: Dealer Management Systems

Picture yourself in this scenario: You’re working behind the counter of a fast food restaurant, but you don’t have a register or system in place to take orders. Menu items, price, stock quantity, communication tools and accounting are no longer at the push of a button. Your only option is to take out a piece