Mastering the Science of the F&I Sale
In the last couple of articles, we discussed some traits of the S-style (steady) personality, which represents 69 percent of the population — the vast majority of your customers — and how the structure in the F&I process can maximize profitability with the S-style. In this article, we’ll spend some time discussing how to effectively
A Conversation With Wayne Allard, AMA’s Vice President For Government Relations
Last October, former U.S. Senator Wayne Allard of Colorado joined the American Motorcyclist Association (AMA) as vice president for government relations. Allard served two terms as a Senator for his home state, but he’d promised his constituents to put a term limit on his service. We recently chatted with Allard and AMA spokesman Pete TerHorst
2012’s Newest Off-Road Tires — 10 Tread Trends
524 and 525 Series Shinko Shinko Tire’s 524 Series front and 525 Series rear off-road tires feature a wide self-cleaning tread pattern that is ideal for soft to intermediate terrain off-road and MX riding. Reinforced knobs resist tearing and chunking in extreme riding conditions. The 524 front and 525 rear are available in a variety
HOT SHOCKS — Suspension Product Focus
Burly Slammer Shocks Burly Brand Made famous by the Burly Slammer Kits, the stubby Burly shocks are now being sold separately. Slammer Shocks may be short, measuring in at only 10.5 inches eye to eye, but they are well thought out and are travel limited to prevent tire/fender contact. Five position preload adjusters allow for
Hitchin’ A Ride
Top Trailering Accessories
Whether your customer’s heading to Baja with his KTM or Sturgis with his Harley, stock up on a full line of trailering accessories to help your customer hit the road this summer.
Powersports Dealer Website Self-Review
How to review your current website vendor and compare its offerings to the other top vendors in the powersports marketplace.
Motor Mentors: BUILD Program Brings Motorcycle Restoration Into Milwaukee High Schools
Milwaukee, Wisconsin’s Iron Horse Hotel, in cooperation with a team of dedicated volunteers and motorcycle enthusiasts, kicked off the second season of the BUILD Motor Mentor Program this spring. Six teams comprised of five students each from area high schools and youth organizations were chosen to fully restore a “barn-find condition” vintage motorcycle to
What Dealers Should Know About PWC and Ethanol
For years now, PWC enthusiasts have been hearing the horror stories about ethanol. Added to our fuel, it attacks rubber and plastic components, corrodes metal, acts like a solvent to loosen up years of gunk in fuel tanks, even adds enough oxygen to the mix to make engines run hotter. Ethanol also attracts water. Get
Essentials Textile Gear
Amarillo Gore-Tex Summer Jacket Held USA • Perforated Cordura outer shell allows air flow on warm days • CE SAS-TEC armor in shoulders and elbows • Optional CE-2 back protector available • Jacket includes a Gore-Tex PACLITE jacket liner • PACLITE may be installed inside the jacket, worn as a separate layer inside the jacket,
Helping the Industry One Ride at a Time
A couple of years ago I took a long motorcycle ride. My helmet time became the incubator for my dreams, goals and desires. I was on the road alone for seven months, and the ever-changing landscape provided extremely fertile ground for formulating my current career path — empowering other women riders to hit the open
‘Accsellerating’ Through the Curves – Rebutting the Toughest Objections
Early one August morning, I boarded a bus with a sleepy-eyed group of Canadian Harley-Davidson dealers. We were headed to a road-racing track in what, to me at least, appeared to be a remote region of the country. This was all part of the annual Canadian Harley-Davidson new model announcement dealer meeting. We were preparing
Sci-F&I Part 3: Practical Applications
In last month’s article, we discussed some of the facts regarding the S-style (steady) personality, which represents 69 percent of the population. Consider that number for a minute. That’s more than two out of every three of your customers who sits down at your desk to buy a vehicle! Let’s spend some more time discussing