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Destination Dealership: Rexburg Motor Sports

Rexburg Motor Sports is a multi-brand dealership offering Kawasaki, Suzuki, Polaris, Yamaha, Honda, Arctic Cat and CanAm. They are located in a new 50,000 square foot facility just off Highway 20 in Rexburg, Idaho. I

Inside Tucker Rocky

Tucker Rocky’s vice president of product development Brian Berney has the chops to take his bright ideas from the back of the napkin to the shelves in your dealership.

Girl Power Fuels Custom Paint Shop

The three-woman team at Customized Creations is lead by founder Rowan Glaser who got her first taste of freedom when she inherited her grandfather’s street legal Kawasaki 100 in 1978.

May 2012 Overall Dealership Status Report

This month, we’ll compare May 2012 total dealership data from one of our metric dealer’s 20-groups against the National Norm numbers (overall averages for all our metric 20-groups) and the average of the Top 5 performing dealers in each category.   In Chart 1 we see that the group’s average dealership revenue stream through May

The Three Cs of Service Writing

Maintain a consistent, customer service oriented, clear relationship with customers

Engage Your Followers With Facebook Campaigns

The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just have a bunch of fans following you but not really paying attention

April 2012 Service Department Performance

This month, we’ll compare April 2012 service department data from one of our metric dealer 20-groups against the National Norm numbers (overall averages for all our metric 20-groups) and the average of the Top 5 performing dealers in each category.

Out of This World Service

Champion Motorsports of Roswell

Strong Economy Results in Strong Auction Values

Positive news on the economy, coupled with the annual spring selling season is currently driving auction prices higher. This month, nearly all segments in the motorcycle and powersports market are trending upward, but at a slightly slower rate than April. This is especially true for the ATV segment, which is only up by an average

Shock Absorber Service

Most motorcycle technicians are far more familiar with servicing forks than shock absorbers. Shock absorbers are a bit mysterious with their pressurized nitrogen gas and minimum maintenance requirements.    Before the shock absorber is removed from the vehicle, check the movement of the suspension. The shock absorber should move smoothly through its stroke. When released,

Seven Great Ways to Improve Your Objection Responses

The basic communication model includes a sender, a receiver, a message and a situation. But things are really much more complicated than that. Every sender has a particular background, specific values, abilities and all sorts of other influencers on the message they send.