Get Tuned Into Google
Powersports dealers on average see 75 to 80 percent of their total Web traffic driven by Google. Think about that for a minute — more than three quarters of the people that find you on the Web get there through the use of Google search. Is this enough to make you focus the majority of your efforts on Google?
The ART of Rebutting Objections
It’s as enjoyable as hitting your finger with a hammer. Your heart races faster than the paparazzi’s camera flashes at a Lindsey Lohan court appearance. The red in your face exposes your discomfort. Your mouth feels as dry as the Mojave. This is it the sum of your fears. You’ve just been hit with an
The Masters, Birdies and F&I
As I write this article, I’m participating in what most golfers would consider the opportunity of a lifetime. I am playing in The Masters. It was a beautiful, sunny day today. The wind was light, and I was decked out in the latest golf fashions with Ping as my sponsor. I had the best gear
High-Profile Accidents Seen As Call For Renewed Focus On Safety
Several recent high-profile media reports are serving as a reminder that PWC dealers need to be increasingly proactive when it comes to stressing rider safety. Following years of negative publicity surrounding issues such as the loss of steering control without thrust or manufacturer’s escalating horsepower wars, recent times have seen a more positive flow of
Black Hawk Customs
Where diversification is commonplace, rare is the small business owner focused on any single portion of the market, let alone a fraction of a small segment. On the other hand, there are opportunities for the few who understand a particular subsection of a market, especially when there is little or no competition. Such was the
Replica Motorcycles: The New Vintage
In the last few years, it has become possible to not only display classic bikes, but to sell new bikes with that classic appeal. Customers who prefer old-school styling and simple, comprehensible mechanics now have several alternatives to buying an old bike with an uncertain history.
Not Lost in Translation:
Products with the “Made in Taiwan” label have not always enjoyed the best reputation in America, but Kymco seems to be proving the skeptics wrong with how they have performed in the U.S. market.
Make Some Noise
Motocross racer Ashely Fiolek has been deaf since birth. But that hasn’t stopped her from pursuing her dreams.
Values See Seasonal Mid-Summer Dip
As we headed into July auctions, every segment went down versus June. This is normal for the time of year as the riding season is in full swing. Dealers are past the prime retail selling season and are beginning to let inventory levels drop.
Sales Aikido
The Power of Belief
The 80/20 Rule: Made To Be Broken
The 80/20 Rule (also known as the Pareto principle) asserts that about 80 percent of your business should come from 20 percent of your clients. Observationally, it would appear that the 80/20 rule is applicable in the finance and insurance office, but that isn’t necessarily a good thing. Let’s look at a few ways
Sea-Doo, Yamaha Increase Racing Profile
With the recent high-profile signings of legendary racers Chris MacClugage and Dustin Farthing, Sea-Doo and Yamaha appear to be taking a greater interest in personal watercraft racing as, once again, a means to move product. But are the moves indicative of an increased presence on the racing front, or just business as usual? And either