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Service Department Risk Management

America is becoming a more litigious society, and shops need to be aware of this all day, every day. Every employee needs to know that if their work isn’t conducted properly and thoroughly, your shop could find itself in hot water. Here are 11 ways to reduce your risk of litigation.

Step Up Your Social Media Marketing To Stay Relevant

Social media channels are solid, respected marketing and advertising machines. This is a proven fact, and all forms of digital media deliver reports to measure ROI. So it’s time to stop questioning whether or not social media is here to stay and time to start using these channels to your advantage.

Nine Skills Imperative for Your Sales Success

Mark Rodgers has worked with literally thousands of people over the last 25 years and have developed a solid model for sales development. If you want to be successful in this or any business, you need to have exceptional product knowledge, superior language skills and process proficiency. Here are some quick questions to ask yourself and your team.

Yamaha Reveals Familiar Line For 2012

As the saying goes, if it ain’t broke, don’t fix it. Yamaha’s personal watercraft sales figures certainly indicate it ain’t broke, so the fact that the brand returns almost its identical line to 2012 should come as little surprise.

DFW Honda

How has DFW become an L-5 Power House Honda dealer (one of 40 in the United States) while also earning an A+ rating from the Better Business Bureau? The owners credit maintaining a good relationship with their customers while keeping a firm eye on the bottom line. In fact, one of the first things they did after they bought the business was to find an operational accountant (not a CPA) and put him on the management team.

Dealer Management System Shopping Guide

Selecting the right Dealer Management System can be a daunting task, especially if you’re more tuned into tuning forks than fine-tuning systems and software. With the help of top DMS providers, we’ve created this list of questions for you to ask yourself as you review your current DMS provider and compare it to other vendors in the marketplace.

Erik Buell Racing Expands

Erik Buell’s passion for two-wheeled perfection led him to take a new road after the unforeseen crash of the original Buell motorcycle brand. Erik is back with a new company and a new will to win free from corporate limitations.

Get Out The Vote: The 2012 Dealership Superstar Finalists

Voting for the ultimate Dealership Superstar has opened. Read the Superstar finalist profiles today and cast your vote!

June 2012 Sales Department Performance

In this article, we’re going to look at June 2012 performance data from the sales departments of our 20-group members. We’ll compare one of our metric 20-groups against the National Norm numbers (overall averages for all our metric 20-groups) and the average of the Top 5 performing dealers in each category. I always like to

Values See Seasonal Mid-Summer Dip

As we headed into July auctions, every segment went down versus June. This is normal for the time of year as the riding season is in full swing. Dealers are past the prime retail selling season and are beginning to let inventory levels drop. The average decline among the late model street bikes, dirt bikes,

Exhaust System Installation

Exhaust systems often need to be removed for vehicle service. The components of the exhaust system may be few and simple, but installing and removing them can be frustrating. Be prepared for the removal and installation of the exhaust system. Allow the components plenty of time to cool before touching them. Make sure to have

Clean Up Service Profits

Two Tricks To Increase Service Department Profitability