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Finance and Infomercials?

The Art of the Convincing Sales Pitch

Avoiding the Seven Deadly Sins

Shunning Negative Sales Practices

The Need for Speed

And Other Well-Worn Cliches

Understanding Online Media

Know Your Stuff

New Year, New Rules of Marketing

Good news. Although there’s not much evidence in our economic landscape that suggests 2011 will be a year of smooth sailing, if you’re a dealer, you do have more opportunity before you now than in recent years.  I know, it’s January, it’s cold, floor traffic is down and cash flow is tighter than Dick’s hatband,