Be a Better Storyteller

Refine your situational sales success stories

Off-Road Gear Guide

While each season’s gear lineup is designed to elevate a rider’s comfort and safety, each new season also brings a fresh batch of colors, graphics, styles and patterns that would do those TV fashion designers proud.

For the Love of the Road

Attract, retain and gain new customers

Clean Up Your Game Plan

Use subjective and objective assessment to create a game plan

Year-to-Date July 2010/2009 Data Comparisons

Last month, we looked at the June numbers. This month, we’ll see how July 2010 YTD stacks up when compared with 2009. These charts represent data averages compiled from top-performing members in selected groups. Chart 1: I’m pleased to report that total store gross profit is continuing to improve. More importantly, Net Operating Profit is

The Call of the Ride

Somewhere, deep down inside, everyone feels the call of the ride. Whether it’s the freedom of the proverbial wind in their hair of a cruiser, the need for speed of a super sport or the thrill of temporary weightlessness associated with launching a 450 skyward over a sick triple — the call itself is all

Create a Referral Culture

A free marketing strategy that could double your business

Talk Your Way To Success

Use situational sales success stories to seal the deal

Two Guys and a Truck

The evolution of Helmet House

Why They Buy: Suzuki C109RT

Bob Kallenbach of Kent, Ohio, discusses why he purchased his Suzuki cruiser.

Expanding in the Midwest

Kansas dealer cashes in on farm market and enthusiast bikers

Dealership 101

MPN has teamed up with Gart Sutton & Associates and SEMA to present the 2010 Dealer Update Workshops Nov. 1-2 in conjunction with the SEMA Show in Las Vegas. 14 training sessions covering eight topics as well as two keynote discussions and an industry panel are open to all powersports dealers. In addition, dealers can browse the Powersports & Utility Vehicle section of the SEMA show floor to catch up with the industry’s newest innovations. Browse the seminar schedule below and visit www.semashow.com/mpn to register today.