F&I Numbers

In today’s highly-competitive market, it is essential to have an effective F&I department to pick up the margins.

Working Word Of Mouth

Once you realize what a word-of-mouth campaign is and how they work, you can ultimately control, to some measure, the message of the campaign.

5 Common ‘Marketing Mistakes’ Dealers Should Avoid

By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!

What Do You Do?

Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.

The Virtual Biker Bar: Online Networks to Build Your Brand

Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche

Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry

The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to

Denney’s Harley-Davidson

Superior Service In The Heartland

Panic Is Dead

Business owners and managers become better suited at handling adversity over time, gaining the ability to listen to customers’ problems and respond with better solutions. This deadened sense of panic is, perhaps, the most important step in the development of any business owner/manager.

Smart Systems

The impetus behind the development and refinement of systems in any business is to streamline operations, increase efficiencies and, thus, increase profits.

Tracking Sales Numbers

Having a solid business plan and sticking to it can give you positive results in the long run.

Click For Orders … Technophobe Logs In

Chad and Dean get logged into the Internet to share their views on why you need to be plugged in to the virtual world.

Sit On It

One of the measurable activity steps in the sales process is sitting on a unit, which gives the customer a sensation of ownership, greatly increasing the chance that they’ll buy today.