Communication Systems: Keeping Customers Safe

While riders are getting back on the road after a long winter, it is important to remind your customers on ways that they can improve their safety while enjoying the ride.

May is Motorcycle Safety Awareness Month. While riders are getting back on the road after a long winter, it is important to remind your customers on ways that they can improve their safety while enjoying the ride.

With the popularity of cell phones, texting and entertainment devices, distractions for drivers and motorcyclists alike are plenty. The last thing a motorcyclist should consider doing is reaching into their pocket to answer a phone call while on the road or posting to social media at a red light. In order to keep a rider’s hands on the handlebars and distraction free, communication systems have simplified multi-rider connections, audio and Bluetooth compatibility and have made riding safer for everyone sharing the road. 

When helping a customer identify what communication system is right for them, keep in mind the following to provide the safest option for your customers while securing a sale at the same time.


Helmet communication systems add more to their value based on the ease of installation and use. They install quickly and simply into or onto most helmets and a majority of new helmets are specifically designed to be communication system compatible because of the recent surge in consumer interest in the product. 

When working with a customer, ask them what type of helmet they use and offer to show them how to connect their new system.

Technology and Durability

Advanced technology is the key to communication systems, and it is continually improving. Top features include connecting users through a multiple-rider intercom, IP-rated water resistance and extended hours of usage time between charges. In addition, riders will be looking for sound quality to combat road noise and the roar of their machine, which can include digital amplification that can produce a clear sound at any speed, along with a noise-cancelling microphone for clarity when connecting with other riders on the same system or taking a phone call via Bluetooth.

Most importantly, customers will be looking for products that are durable and reliable. Identifying brands that offer warranties on their products is a great indication of a device that will last the test of time and the rigors of the road.


When talking with a customer, ask them how they intend to use their communication system. Typically, riders will use a communication system paired with a cell phone or a GPS. If this is the case, you can encourage your customers to purchase a mount to hold their unit. This facilitates the Bluetooth connection between the system and a phone or GPS, rather than sending a Bluetooth signal to a device in a pocket or saddlebag. It also improves safety for the rider, making everything visible at a glance.

In order to keep your customers coming back, take steps to ensure their safety while on a motorcycle. t

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