Chrome Capital has announced national expansion of its Harley leasing program. Operating in 35 states, Chrome is advancing its goal to sign the top 200 Harley dealers. Chrome welcomes:
Adventure, Mad River and Rubber City
The Creek Group
Revolution Motorsports Group
Scott Fischer Enterprises
Seacoast, Boston, and HD Shop of Rochester
The Veracka Group
Chrome’s TestRide is an authentic vehicle lease designed exclusively for new and pre-owned Harley-Davidsons. Lease terms are two or three years with no mileage restrictions, and no further obligation. When the TestRide period comes to an end, the customer can renew the lease, purchase the bike or simply return the bike to the dealer and ride another Harley.
“We solve the problem for those potential riders that would not or could not buy a Harley. They are doorswings that can be converted to sales because of the TestRide lease structure,” says Brian Cramer, Chrome’s vice president of dealer development. “We are getting folks on Harleys who were otherwise walking out the door without even a T-shirt.”
Chrome Capital’s CFO, Stephen Swain adds, “The caliber of people we work with is a complement to the very American brand that is Harley-Davidson: professional, smart, and authentic. We are having a great time building a world class business and the future is very bright.”
Peter Wasmer, Chrome Capital’s CEO, explains, “Our team is executing on our business model which is designed to add new Harley brand enthusiasts to the Motor Co.’s very successful customer retention record. We complement their mantra of designing, building and selling the world’s best heavyweight motorcycle by delivering a very straightforward riding solution for their incremental customer. Our portfolio consists entirely of Harley riders that became dealer sales solely due to the TestRide lease program.”
Chrome Capital’s dealer relationships stretch coast to coast from Maine to Florida and as far west as Oregon. The company aims to sign on the top U.S. 200 Harley-Davidson dealerships by the end of 2012.