Chrome Capital, the Naples, FL-based lessor of pre-owned Harley-Davidson and new Indian and Victory motorcycles, will celebrate its fifth anniversary on May 20, 2016.
Chrome Capital is enjoying dramatic growth, including a doubling of year-over-year lease originations in 2015 and beginning this year on a pace to double again. The company’s innovative leases on Amercian-made V-twin motorcycles are offered at more than 750 dealers across the US.
“We have found a sweet spot for both riders and dealers,” said Peter Wasmer, founder, president and CEO of Chrome Capital. “We knew that most motorcycle riders get the itch to trade at about 2 1/2 years into ownership. But for most that is not possible because they are stuck in a 84-month loan.” Chrome Capital’s leases are available in 24, 36 and 48 month terms, resulting in a smart choice for new and experience riders who like to trade.
Dealers, especially independents, are crediting Chrome Capital with revitalizing the pre-owned market for Harley-Davidson bikes.
“Chrome Capital has been vital to the growth of our business,” said Blake Lueke, general manager of American Motorcycle Trading Company in Arlington, TX. “We are able to present our customers with an option that just makes sense for all credit tiers and most situations.”
The company has grown to have more than 50 employees at its Naples headquarters and in a field sales network that covers 41 states. The company continues to add dealerships every week.
“We have built a team of dedicated and talented professionals who have worked diligently to craft our idea into a very real company,” said Wasmer. “I couldn’t be more proud of what we have done. We have only just begun to scratch the surface.”