Powersports industry veteran Chris Jonnum has announced the launch of a brand-publishing shop specializing in content related to motorcycles, ATVs and side-by-sides.
Organizations are discovering the effectiveness of storytelling, but while the powersports realm boasts a rich trove of captivating storylines, brands haven’t always successfully related these narratives in compelling ways. Jonnum Media will leverage its unique position at the intersection of powersports experience and content expertise to help organizations of all sizes grow customer awareness, engagement and loyalty.
During a career that has spanned over two decades in the powersports field, Chris Jonnum has served in editorships with Road Racer X and Cycle News, as MotoGP Press Officer for Ducati Corse and most recently as Powersports Director for Dispatch Communications. In the latter role, he helped establish a powersports division, brought in clients including American Honda and Dainese North America, and directed, managed and executed the agency’s powersports-related work. Jonnum has also authored award winning books on 2006 MotoGP World Champion Nicky Hayden, the Ducati Museum and the history of Alpinestars.
“Everyone loves good storytelling, and powersports enthusiasts even invented their own word for it—bench racing,” Jonnum said. “There’s nothing I enjoy more than creating unique, relatable, strategic content programs, and I’m excited to enable powersports brands to effectively communicate their messages through multiple platforms.”
For more information: www.jonnummedia.com