fbpx

Central Powersport Distribution Partners with SWM Motorcycles

Effective immediately, CPD is now the official U.S. importer and distributor of motorcycles, parts and accessories.

Central Powersport Distribution announced an exciting new partnership with SWM Motorcycles of Milan, Italy. Effective immediately, CPD is now the official U.S. importer and distributor of motorcycles, parts and accessories.

SWM Motorcycles was founded by a team of skilled technicians with a modern, dynamic assembly plant. Their pure goal is to build motorcycles with passion and quality craftmanship that exceed riders’ expectations for features, technology and fun, all while keeping the retail costs very low compared to other OEMs.

SWM’s Carlo Alberto Rossi stated, “We are very happy to be working with Mark Berg and the entire team at CPD for growth in the U.S. market. SWM has a long history of quality motorcycles and we look forward to the collaboration. This is one more step in the strategy developed by our factory to increase brand recognition, sales, and after-sales support in the U.S. market.”

Central Powersports Distribution’s Mark Berg is also enthusiastic about the new partnership, commenting, “We have always appreciated the SWM Motorcycle lineup, and we wanted a dual sport-oriented model line to support the diverse needs of our CPD Dealer Network. SWM has the perfect model mix to complement CPD Dealers’ offerings; SWMs dual sports, adventure bikes, and entry-level four strokes are the perfect fit with our two-stroke Rieju off-road motorcycles and Electric Motion electric trials bikes. Now, we can offer our CPD dealerships several options for their own unique markets, and these dealerships have the ease and simplicity of working with one experienced team for all of it, right here in the USA.
SWM’s plans for the immediate future in the USA include homologating the SWM street lineup of motorcycles for 50-state street legality. This important step, along with new product development between Italy and the U.S. team, will bring even more options to the SWM Dealer Network and their customers.”

For more information on Central Powersports Distribution and to become a dealer for SWM, Rieju or Electric Motion, visit cpd.direct.

Links: SWM Motorcycles, Rieju, Electric Motion

You May Also Like

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails

Spring is here, and for many it’s time to head back to the trails. To ensure you get the most fun out of the new riding season, the ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF) and Recreational Off-Highway Vehicle Association (ROHVA) have teamed up with California State Parks to offer free training for ATVs, dirt bikes and side-by-sides. 

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon

Other Posts

MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy
Tickets Available for World Ducati Week 2024

The countdown begins for the 12th edition of the event, taking place from July 26-28, 2024.

World Ducati Week 2024