Central Powersport Distribution announced an exciting new partnership with SWM Motorcycles of Milan, Italy. Effective immediately, CPD is now the official U.S. importer and distributor of motorcycles, parts and accessories.
SWM Motorcycles was founded by a team of skilled technicians with a modern, dynamic assembly plant. Their pure goal is to build motorcycles with passion and quality craftmanship that exceed riders’ expectations for features, technology and fun, all while keeping the retail costs very low compared to other OEMs.
SWM’s Carlo Alberto Rossi stated, “We are very happy to be working with Mark Berg and the entire team at CPD for growth in the U.S. market. SWM has a long history of quality motorcycles and we look forward to the collaboration. This is one more step in the strategy developed by our factory to increase brand recognition, sales, and after-sales support in the U.S. market.”
Central Powersports Distribution’s Mark Berg is also enthusiastic about the new partnership, commenting, “We have always appreciated the SWM Motorcycle lineup, and we wanted a dual sport-oriented model line to support the diverse needs of our CPD Dealer Network. SWM has the perfect model mix to complement CPD Dealers’ offerings; SWMs dual sports, adventure bikes, and entry-level four strokes are the perfect fit with our two-stroke Rieju off-road motorcycles and Electric Motion electric trials bikes. Now, we can offer our CPD dealerships several options for their own unique markets, and these dealerships have the ease and simplicity of working with one experienced team for all of it, right here in the USA.
SWM’s plans for the immediate future in the USA include homologating the SWM street lineup of motorcycles for 50-state street legality. This important step, along with new product development between Italy and the U.S. team, will bring even more options to the SWM Dealer Network and their customers.”