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MICHELIN Scorcher Sport Tires Enhance Ride On Harley-Davidson LiveWire

The custom-designed MICHELIN Scorcher Sport tires have been selected to equip the first Harley-Davidson all-electric motorcycle, the all-new LiveWire.

Oracle Lighting Offers Free Showroom Displays to Dealers

Oracle Lighting announced it now offers free showroom POP displays for its popular V-Series and S3 LED bulb conversion kits.

LIQUI MOLY to Become Official Parts Unlimited and Drag Specialties Supplier

LIQUI MOLY offers a wide range of motor oils: for four- and two-stroke engines, for road machines and enduros, for ATVs and snowmobiles. All together, there are about two dozen different oils.

Fire Power Releases Racing Motor Oils, Including a 100% Synthetic With Racing Ester Performance

Fire Power 10W-40 and 20W-50 Full Synthetic motor oils are fortified with ester and when combined with Fire Power’s Next Generation engine protection technology, offer the best performance and value.

Toyo Tires Introduces Open Country SxS for Outdoor Enthusiasts

Toyo Tire U.S.A. Corp. has answered the call from side-by-side enthusiasts and released their first tire dedicated to this growing market, the Toyo Open Country SxS.

Extreme Metal Products Cooter Brown UTV Polycarbonate Windshield Cleaner

Extreme Metal Product’s new Cooter Brown Spit ‘N Shine polycarbonate windshield cleaner can be used on glass and polycarbonate to leave a streak free finish while helping to repel rain and to help keep bugs from sticking.

STI Roctane XR 35-in. Tire Meets New HD9 18-in. Wheel in Perfect Pairing

With its 9.5-in. wide sizing and new 8-ply rated carcass, the Roctane XR delivers lightweight, all-terrain performance at a great price.

Muc-Off Adds Staff to U.S. Office, Expands North American Product Availability

Besides expanding their team in North America, Muc-Off has also been busy expanding their product range. The extended range of products is a combination of new, and newly-available items from Muc-Off’s extensive UK range.

STI Expands HD9 4+3 Applications

This ultra-tough beadlock gives even more UTV owners access to the STI HD Alloy family.

Yamalube’s New High-Performance Full Synthetic Engine Oils Now Available

Yamalube provides enhanced engine performance, fuel efficiency and excellent thermal stability for advanced protection in any on- and off-road application.

QuadBoss Introduces QBT454 Utility Tire

The new QuadBoss QBT454 Radial Utility Tire is designed to provide a smooth and consistent ride as well as optimal traction in a variety of terrain.

Save Time, Labor Costs and Money with Pre-mounted Tire and Wheel Kits from Tucker Powersports

Tucker’s goal is to take the hard work out of custom ATV/UTV tire and wheel kitting by doing the installation work, then shipping the pre-mounted kits directly to the dealer.