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Lucas Oil Products to Feature New SxS Engine Oil at AAPEX

Lucas Oil Products will exhibit at AAPEX booth number A5079.

Synthetic 4-Stroke SxS Engine Oil, Lucas Oil Products
GBC Dirt Commander 2.0 SxS Tires

The All-New Dirt Commander 2.0 is GBC’s newest SXS tire that features a bold redesign of the popular Dirt Commander. The 2.0 showcases a strong square shoulder profile that maintains grip and bite even during extreme speeds and cornering. Kory Ellis, Director of GBC Tires, said, “A lot of time was taken to develop the DC2

Twin Power Introduces Max+ Batteries for V-Twins and Cruisers

The new batteries are packed with features to enhance their cranking performance and longevity.

Motul Named Official Lubricant for Arch Motorcycle

Motul Becomes the Official Motor Oil and Technical Partner for ARCH Motorcycle

Michelin’s New Scorcher Adventure Tire Line Expanding Aug. 1

Michelin will begin distributing its new Scorcher Adventure tire line to all current powersports distributors starting Aug. 1, 2021. Adventure riders will soon have access to the new tire line co-developed and co-branded with Harley-Davidson for the new Harley-Davidson Pan America motorcycle. “Our custom-designed Scorcher Adventure tire gives riders added confidence and stability on roads and trails

Tucker’s BikeMaster Brand Introduces New Line of Performance Chemicals

No product needs great cleaners and lubricants more than a motorcycle, UTV or dirt bike that operates in an environment with heat, road grime, dirt and mud. BikeMaster’s new performance chemicals are exactly what’s needed to keep a machine in top condition while having some on-road or off-road fun.  The new offering includes Contact Cleaner, Penetrating

Tucker Announces Partnership with SBS Friction

Tucker Powersports has launched a new partnership with SBS Friction, the world’s largest producer of motorcycle brake pads and brake products. The relationship gives Tucker rights to distribute SBS’s entire line of brakes, brake pads and clutch components.   “We’re delighted to partner with SBS Friction. This is an important product category for us and for

Twin Power Introduces New Chemicals for V-Twin, Cruiser Markets

Twin Power has added a new line of high-performance chemicals to its product line and will begin shipping them to dealers this month. The new products are a welcome addition to the workbench for owners of V-Twins and Cruisers and riders concerned about this impact of ethanol on their bike’s components. The new offerings include

SXS Oil Change Kits

Maxima recently launched SXS Oil Change Kits that are compatible with Polaris RZR Turbo and Pro XP models, and they’ve got everything your customer needs to make a change. This convenient kit includes several liters of synthetic SXS engine oil, a ProFilter Premium Oil Filter with wrench removal nut, and one drain plug crush washer.

Bridgestone BATTLAX HYPERSPORT S22 Tires Selected as OE on Yamaha’s YZF-R7

The BATTLAX HYPERSPORT S22 tires have a tread pattern and compound structure that allow the rider to have both sporty handling and superior grip on any surface.

Muc-Off Partners with WPS

Muc-Off are excited to announce a new partnership with major U.S. powersports distributor – Western Power Sports.

Dunlop Sportmax Roadsmart IV Offers Exceptional Mileage Performance

The technology offers consumers a new sport-touring option with outstanding stability and increased longevity.