Northern Exposure: The Serious Business and Fun of Snowmobiles

Business smarts dictate knowledge of the way your customers ride, and snowmobiling is like any other segment of powersports; there are recreational riders, serious riders and the down right enthusiasts.

Electric Motorcycles: The Search for New Markets

While the western motorcycle industry as a whole is stagnant, electric motorcycle sales are growing.

Argo: A Different Opportunity

With over 50 years of experience manufacturing and improving their products, Argo offers a full line of amphibious XTVs and accessories to maximize their potential for all seasons and conditions.

Must-Have Winterizing Products for PWCs

Winterizing will help ensure that PWCs will be ready to hit the water when the weather warms up.

Royal Enfield: Opportunity Knocks Twice with New Twins

Emphasizing their history and their attempt to recreate it, Royal Enfield was inspired by their over 117-year heritage, focusing specifically on the motorcycles and café racers of the 1950-60s and the characteristics that made those bikes so popular.

Boat Fix Telematics Provider Aiming Monitoring Services at Dealers

Using a telematics transmitter installed on the boat, Boat Fix provides real-time data on the top three components that the company found trigger the most alerts: batteries, bilge pumps and shore power.

OEM Update: Maverick Sport Press Ride and Club BRP Reveal Niche Vehicles

When we jumped in the 1000R with 100 hp at our disposal, we were smiling ear-to-ear upon mashing the go pedal.

Yamaha Releases New 2019 WaveRunner Models with Major Updates

Yamaha WaterCraft Group introduced its 2019 WaveRunner line that includes a ground-up redesign, an all-new entry-level model and major performance upgrades.

HISUN Motors Witnesses Tremendous Growth Thanks to Increasing Dealer Network

With the strongest first quarter in company history in the rearview, HISUN is on course to have yet another record-breaking quarter with 2018’s Q3.

Harley-Davidson Announces Second Quarter Results

“With the focus of every employee and dealer, we are making progress building the next generation of Harley-Davidson riders in line with our long-term objectives.”

‘Wet’ Your Customer’s Appetite for Personal Watercraft

If your customers are reminded how much fun it is to ride a PWC, it might be all they need to make the decision to invest in one, whether it be new or used.

Aprilia Racing Completes 1st Global Dealer Certification Training Program with 7 North American Dealerships

Following North America’s only WSBK race event, seven dealerships from across the U.S. and Canada became certified in the advance coursework provided directly from Aprilia Racing.