Suzuki Gets Naked In Las Vegas!

For once, what happens in Las Vegas is not supposed to stay in Vegas, as Suzuki hosted dealers and media at the Hard Rock for Suzuki’s “2015 North American Tour.” Just 547 days after declaring bankruptcy, Suzuki is back and hitting the road with some of its greatest hits – along with introducing a couple

The Cat is Out of the Bag

Artic Cat’s Dealer meeting

KYMCO Reaches Half Century Mark, Unveils 2015 Off-road Lineup

A few years ago KYMCO USA’s Director of Marketing Rick Pawelka said that one of the biggest differences between KYMCO and other OEMs of its size was its history. And as the company celebrates its 50th anniversary the statement seems somewhat apropos. With humble beginnings, KYMCO has come a long way in the last half

Gibbs Adds New Model and Appearance To Its 2014 Quadski Lineup

The Gibbs Quadski, billed as the world’s first high-speed sports amphibian, gets a new front-end appearance and a Quadski XL model added to its lineup for 2014. Compared to the standard Quadski, the new Quadski XL offers seating for two, has 11.8 inches of additional wheelbase, is nearly a foot longer and offers increased storage

Everything is Bigger in Texas!

Yamaha Goes Big With Viking VI

Can-Am Comes Out With a Bumper Crop For 2015

Two New Outlanders & Updates To UTVs Put BRP in the Driver’s Seat

BIG News From Triumph

Recidivism Returns

By Land and by Sea: Sport Amphibian Manufacturer to Expand Dealer Network

In February, Gibbs Sports Amphibians, based in Auburn Hills, Mich., held a press conference in Detroit’s Renaissance Center to discuss the brand’s plans for 2014.

History in the Making: Husqvarna is Back!

It was a dream weekend designed to wow dealers. Starting with a trip to the San Diego Supercross, a ribbon cutting at the brand new facility, wining and dining (at a winery, no less) and concluding with a chance to ride the entire 2014 range of new Mattighofen-made Husqvarna models, it really was an opportunity to see history in the making.

Yamaha Unveils Industry-First PWC Buyback, Lease Programs

Yamaha continues to explore new avenues to promote personal watercraft ownership. Last year, the brand introduced the industry’s first certified pre-owned (CPO) program, which allowed consumers the opportunity to buy a pre-owned PWC with the peace-of-mind that comes with a full factory warranty. In late December 2013, the company was at it again, unveiling two

Sea-Doo Introduces Budget-Priced Spark

The Spark from Sea-Doo features an entirely new design built from a unique materia. Brand hopes to “reignite” industry sales with $4,999 starting price.

Kawasaki Unveils More Powerful, More Feature-Rich Ultras

While rumors of the brand’s departure from the market were indeed off the mark, so too were the hints of something radically new for 2014. Instead, Kawasaki chose to once again build on its proven strengths, bringing back both the existing STX-15F and Ultra LX, and tweaking the rest of the Ultra line both in terms of horsepower and amenities.