Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.
If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s
Steve reviews the July P&A numbers for one of GSA’s member dealers and the related TBOC averages.
Without a universal understanding of three standard sales steps by your sales team, any sales process, no matter how well designed, becomes completely useless.
Once you realize what a word-of-mouth campaign is and how they work, you can ultimately control, to some measure, the message of the campaign.
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
Chad and Dean get logged into the Internet to share their views on why you need to be plugged in to the virtual world.
One of the measurable activity steps in the sales process is sitting on a unit, which gives the customer a sensation of ownership, greatly increasing the chance that they’ll buy today.