American Honda Announces A New Wave of 2012 Models
American Honda has introduced another wave of machines for the 2012 model year, which include a wide assortment of dual-sport and off-road motorcycles, ATVs and the Big Red MUV.
La Banda Films To Premiere Documentary Celebrating Latino Motorcycling Culture
La Banda Films will premiere the documentary film, Harlistas: An American Journey on Telemundo’s cable television network, mun2, May 27. The film is directed by award-winning filmmaker Alfredo de Villa and follows the emotional journeys of real-life Harlistas – Harley riders of Latino heritage – as they seek adventure, camaraderie and achievement of the American Dream.
Victory Retains Top Rank in 2011 Pied Piper Prospect Satisfaction Index
The Victory Motorcycle brand from Polaris Industries, Inc. maintained its top ranking in the newly released 2011 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. Harley-Davidson finished second, while Ducati and Triumph tied for third, followed by BMW and Yamaha, all of which scored above the industry average.
MIC Says Motorcycle Sales Up During the First Quarter
Motorcycle sales among major brands rose 7.2 percent in the first quarter of 2011, compared to the same period last year, according to the Motorcycle Industry Council’s (MIC) Retail Sales Report. The report tracks sales among 18 leading brands being sold in the U.S.
Measure Everything
The Secret to Sales Process Success
Evaluating Customer Service
How to meet, then exceed, customer expectations.
Take Your Spring Dealership Promotions to the Next Level
Online dealership marketing ideas for the new riding season.
Why They Buy: Harley-Davidson Custom Sportster 1200
SueAnn Niland of Stevens Point, Wis., discusses her purchase from Wausau Harley-Davidson in Wausau, Wis.
Tapping into the Vintage Motorcycle Market
Vintage motorcycle sales could be your next profit center.
Pre-Owned Powerhouse
Wisconsin Dealer Thrives With Pre-Owned Focus
Shark Names Pacific Powersports as U.S. Importer and Distributor
Shark recently announced that Pacific Powersports, Inc. will be the new importer and distributor of its line of helmets in the United States.
2011’s Top Powersports Cleaners and Chemicals
Add a little shine to your bottom line with this
collection of today’s top cleaners and chemicals. Use these products to bump up your average ticket and find your favorites to keep all of your inventory shining like new.