SEMA Expands Powersports Area

Buyers to see more comprehensive Powersports area at 2011 SEMA Show

Jardine Launches Social Media Efforts

Jardine Performance Products has launched its social media efforts including a Facebook page, Twitter account and blog.

Harley Foundation Donates $100,000 to Support Disaster Relief in U.S.

Harley-Davidson, Inc. has announced a $100,000 donation from The Harley-Davidson Foundation to the American Red Cross to support relief efforts following the flooding and tornadoes that occurred in the U.S., including Missouri, Alabama and Oklahoma.

Yamaha Motorsports Redesigns Website for Easier Navigation, More Content

The Motorsports Group of Yamaha has enhanced its consumer facing website: www.yamaha-motor.com. Based on direct customer feedback, the enhanced site provides a better user experience with easier navigation, more engaging content, and above all, allows consumers to more quickly access the information they want about Yamaha Motorsports products.

Strip Club Choppers Announces State Franchise Opportunities

Strip Club Choppers is now offering a Strip Club Choppers of “your state” licensee. Interested entrepreneurs who would like to become part of this iconic enterprise can now purchase a licensing agreement that will allow them to share in the success of Strip Club Choppers. This new opportunity has become available in the past month and already eleven states are operational.

Legend Air Suspensions Introduces Product Forum Competition

Legend Air Suspensions wants to hear from its customers with the announcement of a new interactive section of its website. The site allows customers to post videos, pictures and comments about their bike and Legend Air Suspensions products. Once a month through the end of the year, a winning post will be awarded with a bag full of Legend swag and $50.

One on One with Vega’s Jeanne DeMund

At this year’s V-Twin Expo, Brian Klock of Klockwerks fame took me aside and told me, “You’ve got to talk to Jeanne at Vega’s — she’s got one heck of a story for you.” Brian wasn’t the only one talking about Vega’s success, so this spring I got Jeanne on the line to talk about

Why They Buy: 2010 Harley Davidson Softail Fatboy Lo

Each month MPN profiles a customer who
recently bought a new powersports unit. We explore what motivates riders to select specific units, P&A and most importantly their dealership of choice.

Stayin’ Safe Tours’ Rider Education

Stayin’ Safe Tours Meld Safety Training with Sensational Touring

Cardo Systems Announces Product Warranty Extension

Cardo Systems, Inc. has announced the extension of its product warranty from 12 to 24 months.

Harley-Davidson Brings Demo Ride Experience To Nationwide Events

Harley-Davidson has announced it is offering demos at more than 200 events nationwide in its new Dare to Compare Experience. These events let riders take an entire day’s ride on a new 2011 Harley.