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Harley-Davidson Flat Track Racing To Be Newest X Games Sport

A new motorcycle racing competition will throw dirt June 4 during the inaugural Harley-Davidson Flat-Track Racing at ESPN’s X Games Austin. Harley-Davidson sponsored two flat-track exhibitions last year, and thousands of fans took to social media to express their excitement for the sport.

Wolverine R-Spec in Full Production at Yamaha’s U.S. Factory

The all-new Yamaha Wolverine R-Spec Side-by-Side (SxS) vehicle production is in full swing this month at Yamaha’s U.S. factory in Newnan, Georgia. Yamaha dealers are receiving units this month – just in time for spring hunting and summer off-roading seasons.

Dainese Board Names Cristiano Silei CEO

Dainese, a manufacturer of high-quality safety apparel and equipment, has announced that its Board of Directors has appointed Cristiano Silei as Chief Executive Officer and member of the Board of Directors, effective immediately.

Triumph Dealers Continue Retail Success in 2015 First Quarter

A record setting first quarter by Triumph Motorcycles America, which included the highest single day retail sales ever on March 31st, resulted in the company as the top selling European brand in North America.

DEI and Farrell Performance Racing Team Up for 2015 

DEI has announced it has partnered up with Farrell Performance for the 2015 season. Look for Farrell on his DEI equipped bike in several race series’ including CCS, ASRA and Moto America events.

AMA Congratulates Ryan Dungey and Cooper Webb on AMA Supercross No. 1 Plates

The American Motorcyclist Association congratulates the two riders who locked up AMA Supercross championships in Houston on Saturday, April 11: Ryan Dungey, who won the 2015 AMA 450SX Championship, and Cooper Webb, who secured the 250SX West title.

BRP Proposes Nationwide Can-Am Spyder Demo Tour

BRP is offering free demo rides across North America. The Can-Am Spyder demo tour will stop in more than 150 cities across North America from now through August, providing participants with a free opportunity to test ride 2015 Can-Am Spyder models, including the new Spyder F3.

Husqvarna Strider Bike Aimed at Toddlers

The Husqvarna Strider Bike is a must-have developmental tool for children of all abilities from 18-months to 5 years old. It weighs 6.7 pounds, it is easy to control and features an adjustable seat and handlebars to accommodate a growing child.

Rizoma Releases its ‘Collection 2015’ Digital Catalog

Rizoma has announced the release of its latest digital catalog – all 298 pages worth – detailing the newest accessories and products from the Italian company, and it is available for download now.

April is Distracted Driving Awareness Month

April is Distracted Driving Awareness Month, and the Motorcycle Safety Foundation would like to remind drivers that motorcyclists are out there. The MSF has created a collection of insightful tips for car and truck drivers.

Long Beach BMW Motorcycles Hires Acorn Woods Communications for Digital Marketing Efforts

Long Beach BMW Motorcycles has hired Acorn Woods Communications as its agency of record for digital marketing efforts. Since opening the doors to its facility in 2008, Long Beach BMW Motorcycles has been committed to customers visiting the showroom floor.

Castrol and Triumph Motorcycles Support VETMotorsports Performance Match Fund

Castrol and Triumph Motorcycles America have announced a performance match fund to raise financial support and awareness for VETMotorsports, an Ohio-based 501(c)(3) status nonprofit organization that honors and empowers injured warfighters through active participation in motorsports.