Tread Lightly! Announces New Membership Incentive
Tread Lightly! and its partners Bass Pro Shops and Arctic Cat announced a new program designed to grow Tread Lightly!’s member base. Individuals who join or renew their membership will be entered to win an Arctic Cat 2015 Wildcat Trail XT side by side and high-value Bass Pro Shops gift cards.
AMA Congratules Marvin Musquin on AMA Supercross 250SX East No. 1 Plates
The American Motorcyclist Association congratulates Marvin Musquin, who won the 2015 AMA Supercross 250SX East title at MetLife Stadium in East Rutherford, N.J., on Saturday, April 25.
Polaris Reports First Quarter 2015 Results
Polaris reported record sales and earnings for its 2015 first quarter, with sales up 16 percent, operating income up 19 percent and net income up 9 percent, making it the company’s 22nd consecutive quarter of record earnings performance.
AMA Motorcycle Hall of Fame Induction Ceremony Returns to AIMExpo for 2015
The American Motorcyclist Association (AMA) and the American International Motorcycle Expo (AIMExpo) have announced that the AMA Motorcycle Hall of Fame Class of 2015 will be recognized in front of the world of motorcycling Saturday, Oct. 17, at the Orange County Convention Center’s Chapin Theater in Orlando.
Triumph Motorcycles Launches ‘Voices’ TV Ad Campaign
Triumph Motorcycles America is airing national television commercials as part of its global “For The Ride” brand slogan positioning. The 30- and 60-second spots dubbed “Voices” reaffirm and remind the audience of the classic nostalgia, timelessness and pure riding spirit the Triumph brand evokes.
Lacrecia Beurrier Looking to Strike Gold at Silver State 300
Fresh off another Mint 400 win, Team DragonFire/AZ West/Polaris UTV Pro Unlimited pilot Lacrecia Beurrier is ready to for the Best In The Desert Silver State 300 race on May 1-3. She is off to a great start, drawing the No. 1 starting position for Saturday’s race.
Motorcycle Industry Council Launches ‘Gear Up Every Ride’ Initiative
Gear Up Every Ride, a new initiative built around innovative ways of encouraging riders to use proper motorcycling apparel, is launching during May’s Motorcycle Safety Awareness Month. The program was designed by the Motorcycle Industry Council’s Rider Safety Committee.
Schuberth North America Announces Mike Talarico as Marketing and PR Manager
Schuberth North America has named Mike Talarico as its marketing and PR manager as the company gears up for another year of growth. Mike has served as Schuberth North America’s technical communications manager since 2010.
REV’IT! Completes #95 All-Wheel Drive Motorbike
In celebration of REV’IT!’s 20th year as a leader in the motorcycle apparel industry, a machine was envisioned to match the design ambition of the 2015 collection and the riding ambitions of its intended consumer. Thus the REV’IT! #95 project came to life.
New Micro-Website Unveiled for Upcoming Husqvarna Model
Husqvarna Motorcycles recently unveiled a new microsite dedicated to the 701 Supermoto microsite. According to its press release, the new site will unveil insights and information to followers in the coming weeks.
Corbin Announces Hollister ‘Biker Bob’ Memorial Custom Bike Show
Corbin recently announced that the Annual Ride-In Bike Show has now been dedicated to radio personality Biker Bob Warford. To honor his memory and continue what he started, Corbin contracted with the International Master Bike Builders Association to bring the show to a new level.
Yuasa to Offer Free Battery Check at Americade 2015
For the 19th consecutive year, Yuasa Battery Inc. will offer a comprehensive check of the motorcycle’s battery and charging system at the Americade 2015 as a courtesy for avid motorcycle riders.
