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K&L Supply Co.

Humble beginnings gave way to this massive distributor and manufacturer of equipment, tools and parts [dropcap]L[/dropcap]ike many manufacturers and distributors in the powersports industry, K&L Supply Co. has evolved to meet changing needs throughout the decades. What’s unique, however, is the company’s humble beginnings and the speed with which it has adapted its business model

Jay Savignac is the New Brand Manager for Arctiva and Z1R

Parts Unlimited has announced Jay Savignac as the new brand manager for Arctiva and Z1R. Jay comes to Arctiva and Z1R with more than 20 years of experience in product development, material sourcing and product distribution.

Works Connection Sponsorship Program Accepting Rider Resumes for 2016

Works Connection is accepting new rider, and currently sponsored rider resumes for the 2016 season. Works Connection’s Rider Support Program is in its 26th year and is actively looking for riders to be a part the program.

Yamaha Outdoor Access Initiative Announces Second Quarter GRANT Awards

Yamaha Motor Corp., USA, recently announced the second quarter 2015 GRANT (Guaranteeing Responsible Access to our Nation’s Trails) recipients from the Yamaha Outdoor Access Initiative. Nearly $60,000 was contributed this quarter to eight projects.

American Motorcyclist Association Congratulates MotoAmerica Champions

The American Motorcyclist Association congratulates the riders and teams who were victorious in the inaugural year of MotoAmerica, the new home of the AMA Superbike Championship. The series concluded 9/13 at New Jersey Motorsports Park in Millville, N.J.

Zero Motorcycles Sponsors Official Rings for AMA Motorcycle Hall of Fame 2015 Class

California-based Zero Motorcycles returns for the fifth straight year as the official ring sponsor for the 2015 AMA Motorcycle Hall of Fame Induction Ceremony, presented by Harley-Davidson, on Saturday, Oct. 17, during the American International Motorcycle Expo at the Orange County Convention Center in Orlando.

NADAguides Named Exclusive Sponsor of AIMExpo Mobile App

NADAguides.com has announced that it will be the official and exclusive sponsors of the new American International Motorcycle Expo (AIMExpo) show mobile app. The app is available as a free download for iOS and Android devices and provides show attendees a high-tech tool to assist them through the show floor plan and schedule of events. The AIMExpo

Polaris Partners with National Forest Foundation for Pledge to Ride Campaign

Polaris Industries Inc. has announced that it is partnering with the National Forest Foundation to offer the “Pledge to Ride” Campaign. Now through October 31, the time between the Polaris’ two Camp RZR events, off-road enthusiasts can visit http://www.polaris.com/en-us/atv-ranger-rzr/events/camp-rzr/pledge-to-ride to join the “Pledge to Ride” Campaign. For every person that pledges to ride their off-road vehicle,

Dealer Reaction to Yamaha’s YXZ1000R Sport SxS

The all-new Yamaha YXZ1000R Side-by-Side (SxS) boasts a high-performance 3-cylinder 998cc engine with a unique to its class 5-speed sequential shift manual transmission, the two-seat YXZ1000R provides driver-connected experience in the dunes, desert or on the trail. “The YXZ1000R redefines the sport Side-by-Side category and solidifies Yamaha as the leader in powersports performance,” said Mike

The Cat is Out of the Bag: Wildcat to Heat Things Up for DragonFire at Sand Sports Super Show

[dropcap]T[/dropcap]he proverbial cat is out of the bag… literally. DragonFire is taking the wraps off its all new RockSolid kit for the Arctic Cat Wildcat Trail at this year’s Sand Sports Super Show. Set for September 18-20, 2015, the 17th Annual Super Show will also see DragonFire releasing its 2016 catalog full of UTV accessories

Harley-Davidson to be Presenting Sponsor of AMA Hall of Fame Induction Ceremony

The American Motorcyclist Association welcomes Harley-Davidson Motor Company as presenting sponsor of the 2015 Yamaha AMA Motorcycle Hall of Fame Induction Ceremony, presented by Harley-Davidson, on Saturday, Oct. 17, during the American International Motorcycle Expo in Orlando.

‘Project 2&4’ Powered by Honda’s MotoGP RC213V Engine Will Blow Your Mind

Honda Project 2&4 brings together the brand’s unique capabilities in two- and four-wheel mobility. Featuring the RC213V competition motorcycle engine, which has been modified to run on public roads, Honda Project 2&4 provides the freedom of a motorcycle and the maneuverability of a car.