Schuberth North America to Launch New Adventure Helmet at AIMExpo
Schuberth North America is preparing for the global launch of a new motorcycle helmet for adventure riders, to take place at AIMExpo. The German helmet manufacturer will unveil the helmet at 1:10pm on Friday, October 16 at the AIMExpo Media Hub. Visit Schuberth in Booth #1900.
Christophe Pourcel Partners with Jett Boots for 2016
The Italian brand Jett Boots has announced the signing of a two-year agreement with French rider Christophe Pourcel following a highly successful 2015 season. The two-year deal will see Pourcel continue his support of the brand by sporting Jett Boots in the U.S., and in addition, will create a Special Signature Series.
Honda to Debut 2016 CBR500R at AIMExpo
American Honda has a full slate of activities planned for its display at next week’s American International Motorcycle Expo (AIMExpo), including the world debut of the updated 2016 CBR500R. Show attendees will have the first opportunity to see the midsize sport bike. See Honda at AIMExpo in Booth #573.
Women in Powersports Invited to PowerLily Breakfast at AIMExpo
Leave the guys behind this time. It’s women only at a special breakfast open to all females in the powersports industry, held at this year’s AIMExpo in Orlando.
Kawasaki Expands Role of Next Level Sports Management to Cover all Product and Racing PR
Kawasaki Motors Corp., U.S.A., has named Next Level Sports Management as its public relations agency for all product and racing activities. Next Level will work closely with the Kawasaki public relations team and its Manager, PR + Brand Experience, Kevin Allen to promote its entire powersports line-up. Kawasaki will be in Booth #239 at AIMExpo.
Robert Bosch Tool Corporation to Partner with Snocross Star Tucker Hibbert
Robert Bosch Tool Corporation has announced an agreement to partner with snocross racing star Tucker Hibbert for the 2015-2016 season. Bosch becomes the official power tools sponsor of Hibbert’s Monster Energy / Arctic Cat / Ram Truck team.
VROOM Network Expands
Founded and driven by industry icon Eric Anderson, the group of highly adaptable executives specializing in powersports brand navigation and value-building strategy is expanding.
Bates Footwear to Officially Launch Powersports Line at AIMExpo
Bates Footwear will officially launch the 2016 Powersports Footwear line at AIMExpo next week in Orlando. Bates Footwear will be showcasing the new powersports line at booth # 2221. On Thursday, October 15 at 11:30 a.m. Bates Footwear will take the stage at the AIMExpo Media Hub for a formal presentation.
Indian Motorcycles Custom “Black Hills Beast”
Indian Motorcycle revealed the “Black Hills Beast,” built by Doug Siddens and Nick Jaquez of IndianMotorcycles.net in Sturgis to a strong reception. The Black Hills Beast, based on a new 2015 Indian Scout, was customized to emulate the purpose built nature of historic hill climb motorcycles.
Motul Becomes New WorldSBK Title Sponsor
Motul is a key partner for both the FIM and Dorna Group, and will make its debut in WorldSBK in 2016, as title sponsor of the championship. Motul has embraced the essence of the SBK Experience and it is now going to offer its guests the closest motorcycle racing experience ever with proximity and accessibility being the key words.
Suzuki is Presenting Sponsor of AMA Motorcycle Hall of Fame VIP Reception
The AMA has announced Suzuki Motor of America as the presenting sponsor for the AMA Motorcycle Hall of Fame VIP Reception at AIMExpo. The reception is Saturday, Oct. 17, prior to the induction ceremony for the AMA Motorcycle Hall of Fame Class of 2015.
Triumph Dealers Notch Record Retail Motorcycles Sales in September
Triumph Motorcycles America and its dealer partners had a month to remember as they set a new, all-time record for motorcycle unit retail sales for the month of September in North America.
