SheADV Launches a Resource for Women Riders
An all-new resource for women in adventure motorcycling has been launched under the name SheADV. It will be a resource for women riders to share, learn, and plan future adventures. The current SheADV program includes events, a website, and social media channels.
Havoc Motorcycles and Wild West Motor Company Announce Partnership
Havoc Motorcycles and the Wild West Motor Company have announced an agreement for a co-marketing and joint distribution partnership that will extend the reach of both brands across North America with global potential.
AirHawk International Chooses VTM as its PR and Marketing Agency
AirHawk International, makers of the AirHawk comfort seating system has announced the appointment of V-Twin Marketing to assist with its marketing efforts in 2016.
Indian Motorcycle Displays the ‘Spirit of Sturgis’
Indian Motorcycle will present the “Spirit of Sturgis”, a custom Indian Scout built by Klock Werks Kustom Cycles of Mitchell, S.D., as a modern day interpretation of the Indian Scout owned by J.C. “Pappy” Hoel, founder of the Sturgis Motorcycle Rally.
2016 AMA Ice Race Grand Championship Postponed Until Further Notice
The 2016 American Motorcyclist Association Ice Race Grand Championship originally scheduled for Feb. 13-14 at the Pontiac Lake Recreation Area in Waterford, Mich., has been postponed until further notice due to the unseasonably warm temperatures.
Yamaha Wolverine R-Spec Named NRA’s 2016 Vehicle of the Year
Yamaha Motor Corp., USA recently earned American Hunter Magazine’s 2016 Golden Bullseye “Vehicle of the Year” Award for the 2016 Wolverine R-Spec.
Jumbotrons Rolling to all AMA Pro Flat Track Rounds in 2016
With final preparations for the 2016 season underway, AMA Pro Racing has announced that Mobile View, LLC has been named the official Jumbotron of AMA Pro Flat Track. Additionally, Mobile View’s sister company, Mobile Advertising, has been named as the exclusive Broadcast Sales partner for 2016.
Ducati North America Breaks Sales Record with 12,132 Motorcycles Sold in 2015
In 2015, Ducati North America increased unit sales by 14.1%, based on 12,132 total motorcycles sold in the United States, Canada and Mexico. This is the sixth year the company has shown impressive overall sales growth in its largest worldwide sales region.
How to Reach a New Level of F&I Profits
Key F&I learning elements will be detailed in an upcoming powersports-specific program called the F&I Manager Training Academy. The academy has been created by Garage Composites, a training provider, and will be led by Steve Dodds.
HorsePower Financial Services Moves Into New Corporate Headquarters
Due to the growth of its existing nationwide dealer network and the demand for the continued onboarding of new dealers, HorsePower Financial Services has moved its corporate headquarters to 1087 A Mane Way in Lebanon, Ohio.
Yamaha to Sponsor Lucas Oil Regional Off-Road Series, Arizona
Yamaha Racing teams up with the Lucas Oil Regional Off Road Series (LORORS), Arizona for a solid three-year commitment as the Official Presenting Sponsor beginning in 2016.
Thumpstar Announces New Models for 2016 and a Return to the US
After constant demand from customers to bring the brand back to the USA and in response to the the popularity of the Hunge 125cc with its CNC Billet Frame, Thumpstar decided to make its presence felt again in the United States.
