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Tennessee Motorcycles and Music Revival Set for May 16-19, 2024 at Loretta Lynn’s Ranch

The four-day festival welcomes motorcyclists, music fans and camping enthusiasts.

Tennessee Motorcycles and Music Festival
Dakar Rally Route Announced

This year’s rally includes a new 48-hour chrono stage.

Dakar Rally
AIMExpo Keynote: How Our Industry Can Create New Consumers Instead of Fighting for the Same Ones

Renowned economist David Savlowitz shares “blue ocean” strategies.

AIMEXPO logo 2024
EFG Companies Launches 2 New Marine Protection Products, Enhanced Powersports GAP Program

The products increase dealership back-end margins in the face of decreasing consumer affordability. 

Marine Protection
Roczen and Anstie Crowned FIM World Supercross WSX and SX2 Champions at Australian GP

The WSX and SX2 Championships concluded in Melbourne, Australia.

World Supercross Championship, WSX, Ken Roczen
Landmaster Adds Over 90 News Dealer Locations This Year

American-made, high-feature, high-value and readily-available product aid makes Landmaster attractive for dealers.

Landmaster UTV
FMF KTM Factory Racing’s Dante Oliveira Takes AMA West Hare Scrambles Title

Oliveira also formed part of Team USA’s commanding World Trophy victory at this month’s FIM International Six Days Enduro (ISDE).

Dante Oliviera, West Hare Scrambles
Polaris Factory Racing Wins Baja 1000 With Cayden McCachren

The Polaris RZR Pro R secured the top five overall UTV positions, finishing over two hours ahead of the first Pro UTV forced induction vehicle.

Baja 1000, Polaris Factory Racing
Trystan Hart Clinches AMA EnduroCross Championship in Reno Thriller

Hart steadily rose through the ranks this season.

Trystan Hart, EnduroCross
Trader Interactive CEO Lori Stacy Retires, Succeeded by David McMinn

The company has grown exponentially under 25 years of Stacy’s leadership.

Lori Stacy, David McMinn
Volcon Welcomes Doug Cline as Director of Sales for the U.S.

Cline’s appointment marks a significant step forward for Volcon as the company continues to innovate and expand.

Doug Cline
Beta Demo POD Program

Check out the full list of demo dates and locations.

Beta Demo POD