BRP Announces Organizational Structure Changes, Executive Leadership Appointments
Sandy Scullion, Patrick Dussault and Bernard Guy gain new responsibilites.
BMW Motorrad Celebrates 100th Anniversary With Strongest Sales in Its History
The regions of Europe, Asia and Latin America in particular made a significant contribution.
Polaris Off Road Welcomes Max Eddy Jr. as 4th Factory Driver for 2024 Race Season
The five-time Baja 500 and Baja 1000 champion will pilot one of Polaris’ purpose-built RZR Pro R Factory vehicles.
Erik Pritchard Steps Down as President, CEO of U.S Powersports Industry Associations
Under Pritchard’s 10-years leadership, these organizations weathered storms and came out stronger.
Cody Webb Wins the 2024 LIQUI MOLY King of the Motos for the 6th Time
Cody Webb dominated the U.S. Hard Enduro opening round in the three-lap, GPS-based race in Johnson Valley.
National Inventors Hall of Fame Announces Snowmobile Innovator Among 2024 Class
Joseph-Armand Bombardier is posthumously honored for his invention of the Ski-Doo snowmobile.
Polaris Off-Road Secures 2024 Dakar Rally Victory
Xavier de Soultrait and Co-Pilot Martin Bonnet earned two stage wins in their route to the overall SSV T4 category victory.
Ricky Brabec Wins Dakar Rally for the 2nd Time
New-generation Honda CRF450 Rally rules in its debut.
REV’IT! Relaunches Vircos as REV’IT! TAILORTECH
Vircos is an Italian custom racing gear specialist that REV’IT! acquired in 2022.
Gillim, Landers to Lead Vance & Hines Effort in Mission King of the Baggers
Gillim is the defending champion.
Yamaha MT-09 to Sport Bridgestone BATTLAX HYPERSPORT S23 Tires
BATTLAX HYPERSPORT S23 tires feature a new pattern design to improve grip and other performance attributes crucial to sports riding.
Parts Unlimited Welcomes New Southeast Region Sales Rep
Devlin Howe will cover Tennessee, Kentucky and Virginia.
