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Cinnamon Kernes Named VP of Market Expansion for MIC

Powersports leaders named industry veteran Cinnamon Kernes as vice president of market expansion as the Motorcycle Industry Council (MIC) builds momentum to get more riders riding more. Kernes will lead and develop this new multifaceted program, “Ride With Us.” “I couldn’t be more excited to lead our industry’s market expansion effort,” said Kernes. “To share

Paul Langley Takes Over as Chairman of LeMans Corp.

Upon reaching 85 years of age, Fred has decided to slow down a little in the new role of Chairman Emeritus. In 1967, Fred Fox founded LeMans Corp. in the basement of his house and has worked tirelessly to build it into a leading global powersports distribution company with 1,100 + employees and eight warehouses.

Powersports Veteran Reed Joins Race Winning Brands

Race Winning Brands (RWB), which manufacturers high-performance engine components for the powersports and automotive aftermarkets, has hired industry veteran, Steve Reed, as Wiseco Powersports brand manager.  Reed comes to Race Winning Brands with over 22 years of experience in the powersports aftermarket. Since he was a child, Reed has been driven by a passion for

HardCabs Names Mason National Sales Manager

HardCabs recently announced the hiring of Rob Mason as the National Sales Manager. Mason will be exclusively focused on building the company’s Dealer Direct Network and sales program for the aftermarket. He will be working remotely from his residence in Gaylord, Michigan and will be traveling with a demo vehicle throughout the U.S. as well as representing

Parts Unlimited/Drag Specialties Hires New Road Reps

Parts Unlimited has announced the newest sales rep for the Northwest region covering southern Idaho is Abe Mingo. Mingo’s industry experience includes sales management on the dealer level as well as racing and riding motocross and offroad on his Husqvarna FC350 and TC 250.  He is also deeply involved with his local MX series and

LIQUI MOLY Managing Director Ernst Prost To Depart In 2022

Under his leadership, LIQUI MOLY grew from a small additives supplier to a global specialist in automotive chemicals.

WCM Announces Executive Board Elections and Appointments

WCM members have elected two new board members and re-elected three incumbent board members to serve three-year terms.

Drag Specialties Welcomes New North East Region Sales Rep

Drag Specialties is pleased to welcome Carey Bowen to the North East region sales team covering PA.

S&S Cycle Names New President & CEO

Paul comes to S&S after a decade and a half stint at Harley-Davidson and brings with him an intimate understanding of the powersports space, both U.S. and international.

Polaris Names New Chief Product Excellence, Quality and Safety Officer

Wolf will lead the Global Product Safety and Quality team and continue to serve as a member of the company’s executive leadership team, reporting to Ken Pucel, executive vice president of Global Operations, Engineering and Lean.

HISUN USA Welcomes JD Walter

Walter comes to HISUN with over 27-years of industry experience, ranging from OEM sales management, dealership management and aftermarket product distribution.

Fox Factory Bolsters Management to Lay Foundation for Next Phase of Growth

Fox Factory Holding Corp. announced the appointment of three key new leadership additions as the company continues to lay the foundation for its next phase of growth.