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Arrest That Dumb Pig

We recently celebrated our 25th anniversary and my 65th birthday with a big blowout here at Strokers Dallas and Strokers Ice House!

Rick Fairless
PWC Service Contracts

Since many first-time buyers are not familiar with the costs associated with PWC ownership, offering a vehicle service contract can play a big part in the sale. EFG Companies has been offering VSCs for over 40 years.

Apparel Pro: Surviving the Slide

All The Gear All The Time is a lesson that no one should ever forget.

Fairless: America, Love It Or Leave It!

Rick Fairless sends in his latest letter to his deceased and dearly beloved mother.

H-D1 Becomes Largest Online Destination for Pre-Owned Harleys

H-D1 Marketplace showcases the entire selection of pre-owned Harley-Davidson motorcycles from the company’s U.S. dealer network, that are available for customers to browse and customize online.

Tucker Powersports VP Announces Road Show Postponement

Tucker Powersports VP of Sales, Brad Turner, recently sent a note to Tucker dealers announcing the postponement of the 2021 Tucker Road Show Tour. Turner says that they are focusing their efforts on the partnership with AIMExpo this year and encouraging dealers to join them in Las Vegas for the show in January.   According to

Apparel Pro: The Right Gloves Make a Difference

Wearing gloves while riding a motorcycle should be as natural as grabbing a baseball glove to play catch. You don’t want to ride long without a good pair of gloves. As the saying goes – dress for the slide, not the ride. Personally, I love gloves. I have all kinds of gloves for every type

Motorcycle Sales Still Up Double Digits Through Q2

New-model motorcycle sales among leading brands increased 15.2 percent through the second quarter of 2021, according to the Motorcycle Industry Council Retail Sales Report. The year-to-date sales figures, compared to the same period last year, jumped by double digits in the on-highway and dual-purpose categories, and scooter sales were up, too. “We’re seeing strong performance

On the Road with Brands That Shine – Part II

Back in April, I told you about our first quarter on the road- supporting reps and dealers and visiting friends. I can hardly believe that as of August 2, we will have completed our second quarter on the road. That is six months and 13 states! We left off with you in Arizona where things

Apparel Pro: Tips For Selling Riding Jackets

Today’s riding jackets can do it all with many different materials, from leather to textile, and come in styles geared for cruisers, sport touring, racing and adventure riding. The following are some general tips for stocking and selling riding jackets: Sell the correct gear for the application. You’re not going to win over customers selling

5 Reasons Manufacturers Need to Control Online Sales

Let me start by saying that, according to a 2021 study by Forrester Research in the United States, 57% of all business-to-consumer sales happen on online marketplaces! This is a crazy huge percent and it is even bigger in the rest of the world. For example, in the same Forrester report, they said that in China it

Top 4 Technology Platforms Your Dealership Needs to Start Using Today

It should not come as a surprise that technology has been making its way into the powersports industry in a less than subtle way. While small dealerships used to get away with performing everything from accounting to service manually, growing businesses are unable to compete in the current landscape without some technology on their side.