On the Road with Brands That Shine — One Year In!
The tour is almost over.
Selling Mutts: How to Market Used Motorcycles
If a bike has been in stock “too long,” either you haven’t found the right buyer, or your salespeople are ignoring it.
Apparel Pro: Dissecting Glove Materials
Several materials might make up a glove, but what benefits do they offer?
Sitting vs. Standing — How Would You Rather Close a Deal?
Keep customers comfortable with actual chairs, and your sales are bound to increase.
Safety Recall Errors and Delays
What you don’t know will get you.
AIMExpo Panel: Powersports Industry Pain Points
The opening panel discussion at AIMExpo covered a plethora of issues for dealers.
Apparel Pro: Women’s Jackets
Balancing fashion, comfort and safety.
Optimism Continues for Powersports in 2022
The key to a successful 2022 will be based on implementing a consistent sales model at prices the market can bear.
Text-to-Pay at Dealerships
A breakdown of new data on payment collection during the pandemic.
What Digital Retailing Actually Means
Powersports dealers can’t sell online — but they can exchange valuable information to drive customer to the sale.
Oh, Ruby, Don’t Take Your Love to Town
Business owners have to make tough decisions every day.
On the Road with Brands That Shine – Part III
A recap of the Sturgis rally, a radio appearance and more.
